Welcome to the Marketing Mastery Institute, the premier resource for Compass agents who want to take their marketing skills to the next level.
Whether you're a seasoned pro or just starting out, the Marketing Mastery Institute equips you with the marketing fundamentals and Compass-specific strategies to elevate your brand, maximize your marketing efforts, and stay ahead of the competition.
Our curriculum is structured into courses made up of short, digestible classes. While we recommend following the suggested order, since concepts often build upon one another, you have the flexibility to start at the level that suits you best and progress at your own pace.
We cover a wide range of marketing topics, including social media, email marketing, SEO, branding, advertising, content strategy, and more.
Each class includes strategic, thought-provoking prompts designed to help you apply what you learn in real-time, so you can turn insights into action and grow your business with confidence.
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Courses
Each course curriculum will focus on a specific fundamental marketing topic, organized to help you understand everything from the ground up. We highly suggest following the course structure to get the most out of the Marketing Mastery Institute Curriculum.
We Recommend Taking The Courses In The Below Order:
1. Branding
2. Content Strategy
3. Digital Footprint
4. Social Media
5. Direct Mail
6. Market Your Listing
7. Advertising
8. Community Events + Sponsorships -
Classes
Each course is composed of a variety of classes at different levels, allowing you to choose the curriculum that best fits your needs and interests. Opting to select specific classes instead of following the progress of our courses is best if you’re looking for a quick resource.
Current Classes Offered:
100 Level Classes:
Introductory classes to get you comfortable with the basics.
200 Level Classes:
Strategy focused seminars to level up your marketing.
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Resource Hub
To help guide you through your coursework and curriculum, this explanatory resource hub will introduce you to the pre-made content and resources available at Compass. Learn how to use our library of templates, designs, and tools to create professional marketing materials and streamline your workflow. Discover how to leverage Compass’ resources to save time and improve your marketing efforts.
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Connect The Dots
Although the courses are designed to provide you with a tangible way to build your marketing knowledge from the ground up, we understand sometimes you’re looking for a quick resource for a time-sensitive need. For these moments, we recommend reviewing the Connect The Dots page, which organizes classes by topic, rather than course, to help you find exactly what you need.