Courses
Marketing should feel intentional, not overwhelming. The Marketing Mastery Institute (MMI) gives you the guidance to understand what truly works, why it works, and how to use that knowledge to strengthen your business with confidence.
Our courses are self-paced learning paths designed to meet agents at every skill level, no matter where you are.
Each course is made up of short, practical classes that teach essential marketing concepts in a simple, approachable way, providing you with actionable steps that take what you’re learning and help you apply them directly to your business goals.
How To Get Started:
→ Take our courses in the order listed to build a strong foundation from the ground up
→ Jump ahead to the topics or classes that feel most relevant to your experience and goals
Prefer to take these classes alongside a Marketing Advisor? Check out our Workshop Schedule for upcoming virtual and in-office workshops!
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1. Branding
Our branding course will teach you how to build a strong personal brand. Learn how to define your unique selling points, create a brand identity, craft a brand message, and establish a consistent brand across all channels.
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2. Digital Footprint
Learn why a strong digital presence is crucial for real estate agents. Discover how to build your brand, establish credibility, engage with customers, and keep up with competitors through platforms such as Google My Business, your website, and social media.
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3. Content Strategy
Explore the power of content strategy and creation by diving into the importance of content creation, how to establish a strong brand identity through visual consistency, and how to use Marketing Center assets to illustrate your brand across all platforms.
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4. Social Media
Discover how to increase your exposure, build relationships, showcase properties, build your brand, and stay competitive through platforms such as Facebook, Instagram, LinkedIn, and Twitter.
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5. Direct Mail
Our direct mail course teaches you how to create effective campaigns. You'll learn how to target the right audience, craft compelling messages, choose the right format, and measure success. Discover how to use direct mail to generate leads and stand out in a digital world.
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6. Market Your Listing
Discover how to create compelling property descriptions, showcase properties through photos and videos, utilize social media and email marketing, and use other creative tactics to attract more potential buyers and close more deals.
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7. Advertising
Discover everything you need to make your advertising campaigns the most effective at reaching your targeting audience and hitting your goals.
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8. Community Events + Sponsorships
The Community Events + Sponsorships course series teaches real estate agents how to strategically plan, promote, and execute events that build brand awareness and drive business growth. From budgeting to engagement and performance tracking, you'll gain the tools to maximize your impact in the community.