Our Courses
Our self-paced courses are built to fit seamlessly into your busy schedule, with short, digestible classes that cover key marketing concepts from the ground up.
The curriculum is flexible, take classes in order for a full foundation, or skip ahead to the topics most relevant to you.
100-Level Classes introduce the fundamentals, helping you get comfortable with the basics.
200-Level Classes dive deeper into strategy, giving you practical ways to be more intentional with your marketing.
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1. Branding
Our branding course will teach you how to build a strong personal brand. Learn how to define your unique selling points, create a brand identity, craft a brand message, and establish a consistent brand across all channels.
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2. Digital Footprint
Learn why a strong digital presence is crucial for real estate agents. Discover how to build your brand, establish credibility, engage with customers, and keep up with competitors through platforms such as Google My Business, your website, and social media.
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3. Content Strategy
Explore the power of content strategy and creation by diving into the importance of content creation, how to establish a strong brand identity through visual consistency, and how to use Marketing Center assets to illustrate your brand across all platforms.
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4. Social Media
Discover how to increase your exposure, build relationships, showcase properties, build your brand, and stay competitive through platforms such as Facebook, Instagram, LinkedIn, and Twitter.
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5. Direct Mail
Our direct mail course teaches you how to create effective campaigns. You'll learn how to target the right audience, craft compelling messages, choose the right format, and measure success. Discover how to use direct mail to generate leads and stand out in a digital world.
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6. Market Your Listing
Discover how to create compelling property descriptions, showcase properties through photos and videos, utilize social media and email marketing, and use other creative tactics to attract more potential buyers and close more deals.
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7. Advertising
Discover everything you need to make your advertising campaigns the most effective at reaching your targeting audience and hitting your goals.
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8. Community Events + Sponsorships
The Community Events + Sponsorships course series teaches real estate agents how to strategically plan, promote, and execute events that build brand awareness and drive business growth. From budgeting to engagement and performance tracking, you'll gain the tools to maximize your impact in the community.
