Listing Strategy 105
Once a listing goes live, the marketing work continues. This class explores how to manage an Active Launch as an ongoing campaign by maximizing exposure and adapting to buyer feedback and market response. You will learn how to reach different audiences, evaluate performance, and adjust your strategy to keep your marketing working throughout the listing's time on the market.
Listing Strategy 103
Private Exclusive offers an opportunity to strategically introduce a listing before it reaches the public market. In this class, you will explore when this approach makes sense and how it can support pricing, privacy, property preparation, and early feedback. You will also learn how to focus your efforts on the right audience to build interest and momentum.
Listing Strategy 101
Successful listing marketing starts long before a property reaches the MLS. This class explores how strategic marketing supports each stage of the listing journey, from preparing for the listing presentation to creating opportunities after the sale. You will learn how intentional decisions can help position a property, build awareness, and generate demand.
Branding 202
Your photography is one of the first ways clients experience your brand. This class will explore how lifestyle photography can communicate your story, reinforce your business goals, and create consistency across your marketing. You will learn how to plan locations, build a strategic shot list, and use wardrobe, props, and color intentionally. With this knowledge, you will be able to create photography that feels authentic to your brand and supports your broader marketing strategy.
Branding 201
A strong visual system makes your brand recognizable and consistent across every client touchpoint. This class will explore how typography, color, photography, layout, and design work together to create a cohesive brand experience. You will learn how to establish repeatable visual choices and apply them across your marketing. With this knowledge, you will be able to create a brand that feels intentional, recognizable, and distinctly yours.
Content Strategy 102
Content Strategy 102 | Consistency Through Visuals
Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.
Direct Mail 201
Direct Mail 201 | Getting Creative With Your Template
This course is designed to empower marketers, business owners, and creative enthusiasts with the knowledge and skills to craft eye-catching postcard layouts for effective direct mail campaigns. Participants will explore innovative approaches to design, messaging, and storytelling to enhance the impact of their postcard communications.
Direct Mail 105
Direct Mail 105 | Looks are Actually Everything
This class will focus on how to create visually impactful direct mail pieces that capture attention and communicate your message effectively. You will learn how thoughtful design choices, including image selection, spacing, formatting, and print considerations, can elevate your marketing and create a stronger impression with your audience. We will explore the key principles behind creating polished mailers, from selecting the right photography to understanding layout best practices and the importance of simplicity. With this knowledge, you will be able to design more intentional direct mail pieces that stand out, reinforce your brand, and connect with your audience.
Digital Footprint 102
Digital Footprint 102 | Optimizing your Google My Business Account
Optimizing your Google My Business profile is a great way to stand out amongst your peers.