Digital Footprint 102

Course: Digital Footprint
Written by Compass Marketing

DIGITAL FOOTPRINT 102 | GOOGLE BUSINESS PROFILE: YOUR LOCAL LEAD STRATEGY

This class will focus on how to optimize your Google Business Profile to strengthen your online presence and improve your visibility in local search results. You will learn how to create a complete, engaging profile by leveraging high-quality photos, client reviews, and accurate business information that builds trust with prospective clients. We will explore the key elements that influence your online credibility, along with best practices for maintaining an active and up-to-date profile. With this knowledge, you will be able to create a stronger first impression online and increase your opportunities to be discovered by potential clients.

Class Resources

This class will cover:

  • How to optimize your Google Business Profile to improve your online visibility and local search presence.

  • How to leverage high-quality photos, videos, and client reviews to build credibility and trust.

  • How to maintain accurate, up-to-date business information that creates a stronger first impression.

  • How to create a Google Business Profile that attracts prospective clients and strengthens your digital presence.

 

Continue the Digital Footprint Course

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Digital Footprint 203
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Digital Footprint 203 | Benefits of Blogging

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Digital Footprint 202
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Digital Footprint 202 | Getting Smart About SEO

Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)

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Digital Footprint 103
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Digital Footprint 103 | Why a Website?

Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.

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Digital Footprint 102
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Digital Footprint 102 | Optimizing your Google My Business Account

Optimizing your Google My Business profile is a great way to stand out amongst your peers.

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Digital Footprint 101
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Digital Footprint 101 | What is your Digital Footprint?

Welcome to the first class of the Digital Footprint Course! Today we’ll be covering: What is a Digital Footprint? How can I find my Digital Footprint? Why is managing my digital footprint important? What Platforms Help Build My Digital Footprint?

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