Content Strategy
Explore the power of content strategy and creation by diving into the importance of content creation, how to establish a strong brand identity through visual consistency, and how to use Marketing Center assets to illustrate your brand across all platforms.
View all of the classes in the Content Strategy Course below.
100 Level Classes
100 Level Classes
CONTENT STRATEGY 101 | Feeling Confident About Content Creation
What We’ll Cover:
What are the advantages of content creation and why is it important?
How do I get started with creating and posting my own content?
When and how often should I post content?
CONTENT STRATEGY 102 | Consistency Through Visuals
What We’ll Cover:
What is the importance of consistency within visuals?
How do I maintain consistency through photography and videography?
How can I use black and white Compass colors to accentuate bold colors in my photography and videography?
CONTENT STRATEGY 103 | Make Marketing Center Work For You
What We’ll Cover:
How can I leverage pre-made materials from Compass to further enhance my marketing?
How do I maintain brand consistency within Marketing Center?
What types of Marketing Resources are available to me?
CONTENT STRATEGY 104 | Adding Strategy To Your QR Codes
What We’ll Cover:
Why Strategic QR Code Use Matters
Best Practices
What does Strategic QR Code Use look like?
Actionable Steps to Improve Your QR Codes