Content Strategy 101

Course: Content Strategy
Written By Compass Marketing

CONTENT STRATEGY 101 | FEELING CONFIDENT ABOUT CONTENT CREATION

Welcome to the first class in the Content Strategy Course!

In this class, we’ll cover:

  • What are the advantages of content creation and why is it important?

  • How do I get started with creating and posting my own content

  • When and how often should I post content?

 

Continue the Content Strategy Course

Classes
Content Strategy 104
Content Strategy 104

Read more →
Content Strategy 103
Content Strategy 103

Content Strategy 103 | Make Marketing Center Work For You

After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.

Read more →
Content Strategy 102
Content Strategy 102

Content Strategy 102 | Consistency Through Visuals

Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.

Read more →
Content Strategy 101
Content Strategy 101

Content Strategy 101 | Feeling Confident About Content Creation

In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.

Read more →

Relevant Classes You May Find Valuable

Classes
Digital Footprint 303
Digital Footprint 303

Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.

Read more →
Mastering Your Marketing Center Designs 201
Mastering Your Marketing Center Designs 201

Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.

Read more →
Digital Footprint 302
Digital Footprint 302

Ready to strengthen your online authority? During this class, you’ll learn the importance of focusing on local citations, and you will walk away with four concrete strategies to immediately protect and improve your local search rankings, including achieving 100% NAP consistency and cleaning up damaging "data corruption".

Read more →
Compass Marketing
Previous

Content Strategy 102
Next

Social Media 206