Direct Mail
Our direct mail course teaches you how to create effective campaigns. You'll learn how to target the right audience, craft compelling messages, choose the right format, and measure success. Discover how to use direct mail to generate leads and stand out in a digital world.
Before taking these classes, make sure you’ve met all prerequisite requirements
100 Level Classes
100 Level Classes
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Direct Mail 101
Finding Your Farm
What We’ll Cover:
What is a “Farm”?
Where should I Farm?
Where do I store this information?
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Direct Mail 102
Adding Value with Every Touch
What We’ll Cover:
What makes your Direct Mail stand out from the rest?
What value could you be providing your farm?
Where can you source this impactful information?
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Direct Mail 103
Leveraging Xpressdocs for Success
What We’ll Cover:
What type of farming lists can I pull from Xpressdocs?
How can I use the platform to vet my addresses?
How to pre-scheduling your content to foster accountability.
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Direct Mail 104
Plan Ahead to Excel Later
What We’ll Cover:
Start with six months of direct mail themes.
Let Compass help you source your content.
Bridge the gap between Direct Mail & other marketing.
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Direct Mail 105
Looks are Actually Everything
What We’ll Cover:
What are print bleeds & why do we care?
Don't stray from the margins.
How will you know the best photo to use?
The principle of less is more.
200 Level Classes
200 Level Classes
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Direct Mail 201
Getting Creative With Your Template
What We’ll Cover:
Unleash Your Creative Side
Think More Strategically
Storytell With Your Visuals
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Direct Mail 202
Consistency in Your Content Calendar
What We’ll Cover:
Take Inventory of Your Marketing Topics
Create A Cohesive Look
Work Ahead to Save Time Later
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Direct Mail 203
Spice Up Your Specs | Take Things Further Than a Postcard
What We’ll Cover
How to shift your marketing approach from selling a transaction to selling a lifestyle.
How to create an intuitive visual walkthrough using the "Hero & Sidekick" image hierarchy.
How to apply the "Breathe" test and use negative space as an intentional design element.
How to implement professional layout logic, including the Rule of Thirds, the Golden Ratio, and using typography as texture.
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Direct Mail 204
The Power of Partnership in Direct Mail
What We’ll Cover
The win-win-win strategy behind co-marketing with vendors
Identifying your perfect partners
Mastering the design for high-impact mailers
Establishing a consistent distribution schedule
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Direct Mail 205
Stop Mailing Into the Void
What We’ll Cover:
Evaluating Your Current Farming Strategy
Measuring Your Progress
Cleaning Up Your List
Finalizing Your New Strategy