Direct Mail
Our direct mail course teaches you how to create effective campaigns.
You'll learn how to target the right audience, craft compelling messages, choose the right format, and measure success.
Discover how to use direct mail to generate leads and stand out in a digital world.
Direct Mail Curriculum Overview
Before starting this course, please ensure you’ve met all prerequisite requirements by clicking on the Course Prerequisites Button.
Note: You’ll need to be logged in with your Compass email to view the document
If you have any questions about how to complete your prerequisites, please reach out to marketing@compass.com
100 Level Classes
100 Level Classes
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Direct Mail 101
Finding Your Farm
What We’ll Cover:
What is a “Farm”?
Where should I Farm?
Where do I store this information?
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Direct Mail 102
Adding Value with Every Touch
What We’ll Cover:
What makes your Direct Mail stand out from the rest?
What value could you be providing your farm?
Where can you source this impactful information?
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Direct Mail 103
Leveraging Xpressdocs for Success
What We’ll Cover:
What type of farming lists can I pull from Xpressdocs?
How can I use the platform to vet my addresses?
How to pre-scheduling your content to foster accountability.
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Direct Mail 104
Plan Ahead to Excel Later
What We’ll Cover:
Start with six months of direct mail themes.
Let Compass help you source your content.
Bridge the gap between Direct Mail & other marketing.
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Direct Mail 105
Looks are Actually Everything
What We’ll Cover:
What are print bleeds & why do we care?
Don't stray from the margins.
How will you know the best photo to use?
The principle of less is more.
200 Level Classes
200 Level Classes
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Direct Mail 201
Getting Creative With Your Template
What We’ll Cover:
Unleash Your Creative Side
Think More Strategically
Storytell With Your Visuals
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Direct Mail 202
Consistency in Your Content Calendar
What We’ll Cover:
Take Inventory of Your Marketing Topics
Create A Cohesive Look
Work Ahead to Save Time Later