Direct Mail
Our direct mail course teaches you how to create effective campaigns. You'll learn how to target the right audience, craft compelling messages, choose the right format, and measure success. Discover how to use direct mail to generate leads and stand out in a digital world.
Before taking these classes, make sure you’ve met all prerequisite requirements
100 Level Classes
100 Level Classes
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Direct Mail 101
Finding Your Farm
What We’ll Cover:
How to identify and define your ideal direct mail farm based on your business goals and target audience.
How to evaluate neighborhoods using key factors like turnover rate, price point, inventory, and market opportunity.
How to organize and maintain your farm data to build a consistent, long-term marketing strategy.
How to create a sustainable mailing plan that increases brand recognition, nurtures relationships, and positions you as the local market expert.
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Direct Mail 102
Adding Value with Every Touch
What We’ll Cover:
How to make your direct mail stand out by providing meaningful value beyond a promotional message.
How to identify the types of market insights, neighborhood information, and educational content your audience wants to receive.
How to source relevant, impactful content that reinforces your expertise and builds credibility.
How to create a value-driven direct mail strategy that strengthens relationships and keeps you top of mind with your audience.
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Direct Mail 103
Leveraging Xpressdocs for Success
What We’ll Cover:
How to build targeted farming lists using the tools available in Xpressdocs.
How to verify and manage your mailing addresses to improve the accuracy of your campaigns.
How to leverage Xpressdocs features to streamline your direct mail workflow.
How to schedule your direct mail in advance to create greater consistency and accountability in your marketing efforts.
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Direct Mail 104
Plan Ahead to Excel Later
What We’ll Cover:
How to optimize your Compass Agent Profile to strengthen your online presence and personal brand.
How to showcase your experience, expertise, and value proposition to build credibility with prospective clients.
How to leverage the key elements of your profile to create a polished and compelling first impression.
How to maintain an accurate, up-to-date profile that reinforces your brand and helps convert online visitors into clients.
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Direct Mail 105
Looks are Actually Everything
What We’ll Cover:
How to create visually impactful direct mail pieces that capture attention and communicate your message effectively.
How to select the right photography and design elements to strengthen your marketing.
How to apply key layout principles, including print bleeds, margins, and intentional spacing.
How to embrace the principle of “less is more” to create polished, professional mailers that reinforce your brand.
200 Level Classes
200 Level Classes
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Direct Mail 201
Getting Creative With Your Template
What We’ll Cover:
How to approach your direct mail templates with a more creative and strategic mindset.
How to think beyond standard layouts to create more engaging and impactful designs.
How to use visuals and storytelling elements to guide your audience through your message.
How to create cohesive direct mail pieces that strengthen your brand and leave a lasting impression.
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Direct Mail 202
Consistency in Your Content Calendar
What We’ll Cover:
How to take inventory of your marketing topics and identify opportunities for valuable content.
How to create a cohesive look and messaging strategy across your direct mail pieces.
How to organize your content calendar to plan ahead and save time later.
How to build a consistent direct mail strategy that strengthens your brand and keeps your audience engaged over time.
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Direct Mail 203
Spice Up Your Specs | Take Things Further Than a Postcard
What We’ll Cover
How to shift your marketing approach from selling a transaction to selling a lifestyle.
How to create an intuitive visual walkthrough using the "Hero & Sidekick" image hierarchy.
How to apply the "Breathe" test and use negative space as an intentional design element.
How to implement professional layout logic, including the Rule of Thirds, the Golden Ratio, and using typography as texture.
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Direct Mail 204
The Power of Partnership in Direct Mail
What We’ll Cover
How to leverage strategic partnerships to expand your marketing reach and maximize your direct mail investment.
How to identify the right vendors to create mutually beneficial co-marketing opportunities.
How to design impactful co-branded direct mail pieces that provide value for both partners and clients.
How to establish a consistent partnership strategy that strengthens your brand and increases the effectiveness of your direct mail campaigns.
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Direct Mail 205
Stop Mailing Into the Void
What We’ll Cover:
Evaluating Your Current Farming Strategy
Measuring Your Progress
Cleaning Up Your List
Finalizing Your New Strategy