Direct Mail 101

Course: Direct Mail
Written By Compass Marketing

DIRECT MAIL 101: FINDING YOUR FARM

Welcome to the first class in the Direct Mail Course! Before starting, please make sure you’ve completed the Course Prerequisites.

This course will explore the fundamental concepts related to direct mail “farming”, including the definition of a farm, the considerations that go into choosing a suitable criteria for finding a farming list, and the various ways to store and manage those lists. By the end of the course, you will be excited to start planning their first direct mail campaign.

What We’ll Cover:

  • What is a “Farm”?

  • Where should I Farm?

  • Where do I store this information?

 

Continue the Direct Mail Course

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