Looking to increase your knowledge on how to leverage Marketing Center?
Connect The Dots pages filter classes by topic, rather than course, to help you find exactly what you need. Below find every class in our curriculum that references Marketing Center.
A strong listing presentation starts with thoughtful preparation. This class will focus on understanding seller goals, demonstrating your expertise, and building trust through meaningful conversations. You will also learn how to create a foundational presentation that can be personalized for every client. With this knowledge, you will be able to approach each pitch with greater confidence and a stronger strategic point of view.
Build momentum before your listing goes live. This class will focus on how Compass Coming Soon can help create awareness, generate anticipation, and build demand before launch day. You will learn how to reach a broader audience, shape your messaging, and use strategic marketing tactics to create excitement around your upcoming listing.
Private Exclusive offers an opportunity to strategically introduce a listing before it reaches the public market. In this class, you will explore when this approach makes sense and how it can support pricing, privacy, property preparation, and early feedback. You will also learn how to focus your efforts on the right audience to build interest and momentum.
Luxury marketing requires a strategic, intentional, and highly personalized approach. This class will explore how to create an elevated client experience, thoughtfully manage exposure, and leverage Compass Luxury to expand your reach. You will learn how the Amplify Strategy can help position exceptional properties, connect with the right audience, and extend your listing’s reach beyond the local market.
Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.
Mastering Your Marketing Center Designs 102, will help you identify and correct common design mistakes to enhance your Marketing Center designs.
In Mastering Your Marketing Center Designs 101, we’ll help you understand the foundational elements of Marketing Center's layout, core assets, and tools to advance your Marketing Center design techniques.
In Community Events + Sponsorships 101: Introduction to Community Event Marketing you will learn to leverage community event marketing to build trust, visibility, and connections while aligning sponsorships with goals for maximum impact.
In Community Events + Sponsorships 102: Curating Your Event Kit, We’ll guide you through creating a clear timeline for ordering essential event materials—like branded tablecloths, tents, printouts, and swag—ensuring everything aligns with your event date and budget.
In Community Events + Sponsorships 103: Executing Your Event With Ease, in this course we’ll cover best practices for engaging with attendees, capturing leads, and maximizing in-person interactions. By the end, you’ll have a clear action plan to confidently execute events that strengthen relationships and drive real business results.
In Community Events + Sponsorships 104: Building Your Ideal Annual Event Calendar, you will learn how to create a budget for their annual marketing spend that aligns with their income and business goals. They will explore how to select the right types of events and sponsorships that best reflect their brand voice and appeal to their target clientele.
In Community Events + Sponsorships 105: Let’s Learn From Reality: How To Measure Your Success, you will learn how to define event success metrics tailored to your real estate goals, from conversions to brand exposure.
A strong visual system makes your brand recognizable and consistent across every client touchpoint. This class will explore how typography, color, photography, layout, and design work together to create a cohesive brand experience. You will learn how to establish repeatable visual choices and apply them across your marketing. With this knowledge, you will be able to create a brand that feels intentional, recognizable, and distinctly yours.
Content Strategy 103 | Make Marketing Center Work For You
After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.
Direct Mail 202 | Consistency in Your Content Calendar
This class will focus on how to create a consistent direct mail content calendar that supports a more strategic and intentional marketing approach. You will learn how to evaluate your existing marketing topics, identify opportunities for meaningful content, and create a cohesive plan that keeps your audience engaged over time. We will explore how to organize your ideas, establish a consistent visual and messaging strategy, and work ahead to streamline your marketing efforts. With this knowledge, you will be able to build a more efficient direct mail strategy that strengthens your brand presence and creates lasting connections with your audience.
Social Media 203 | Planning Content: Facebook
How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Direct Mail 104 | Plan Ahead to Excel Later
In this course, you will uncover the benefits of early preparation, including how to best structure your schedule, where to source your direct mail themes, and how this all applies to all other marketing efforts.
