It’s Time To Turn Your Resolutions into Results

Kick off 2026 with intention, clarity, and a marketing plan built to support your goals all year long.

LET'S GET STARTED

Over This Two-Week Program, you’ll get 3 emails per week, sent on Monday, Wednesday and Friday, giving you tasks to follow alongside our Annual Marketing Plan Guide.

You can expect these emails to provide you with:

  • Strategic exercises to build a realistic, personalized annual marketing plan

  • A clear framework you can return to throughout the year

  • Practical guidance designed to support decision-making — not overwhelm

  • A finished marketing plan you can confidently use as your point of truth

By the end of the program, you’ll walk away with a clear, actionable marketing plan to support your business all year long.

Your Schedule

A Quick Look At Each Day’s Tasks, To Be Completed Alongside the Guide Book (linked below)

  • Before we jump into tactics, today is about understanding why this plan matters. 

    Then take a few minutes to reflect:

    • What marketing worked well for you last year?

    • What felt unsustainable or inconsistent?

    • Where do you want more clarity or structure this year?

  • Defining marketing goals that are specific, attainable, and measurable.

    • Start by reviewing Slides 9–12 of the Annual Marketing Plan Guidebook.

    • Open your Annual Planning Template (you should now have your own copy bookmarked from Day 1)!

    • On the first tab, list 3 marketing goals for the year

    If you’d like extra guidance, we recommend taking Branding 201: Establishing Long-Term Marketing Goals.

  •  Clarifying who your marketing is for.

    • Start by reviewing Slides 13–16 of the Annual Marketing Plan Guidebook.

    • Open your Annual Planning Template(you should have your own copy bookmarked from Day 1)!

    • On the first tab, list the target audiences you want to focus on this year.

    Need some extra support identifying your target audiences? We recommend taking Branding 103: Defining Your Target Audience!

  • When your content aligns with your goals and audience, marketing becomes more focused and far less overwhelming.

    Today’s Tasks (~15 minutes)

    Today’s Focus: Selecting content types that feel authentic and manageable.

    • Open your Annual Planning Template (you should have your own copy bookmarked from Day 1)!

    • Identify your top 3 content types or marketing tactics

    • Define how often you’ll realistically execute each

    Need help identifying which content tactics make sense for your audience? We recommend taking Content Strategy 101: Feeling Confident about Content Creation

  • When you know where your time and money are going, it’s easier to stay intentional and adjust as needed.

    Today’s Tasks (~15–20 minutes)

    Today’s Focus: Creating a realistic marketing budget and identifying what you’ll track.

    • Start by reviewing Slides 22–25 of the Annual Marketing Plan Guidebook.

    • Open your Annual Planning Template (you should have your own copy bookmarked from Day 1)!

    • Add an estimated annual or monthly marketing budget.

    • Allocate your budget breakdown utilizing the help of our ai prompt on slide 24!

  • Reviewing and activating your plan.

    • Start by reviewing Slides 26-30 of the Annual Marketing Plan Guidebook.

    • Review your “completed” Annual Planning Template (your own copy, bookmarked from Day 1!)

    • Identify one immediate marketing action you can take this week.

    • Decide when you’ll revisit your plan (monthly or quarterly) and set aside time to do so.

    You now have a clear, intentional marketing plan you can confidently return to all year long — your single source of truth. We’re excited to see what you build!