Social Media
Discover how to increase your exposure, build relationships, showcase properties, build your brand, and stay competitive through platforms such as Facebook, Instagram, and LinkedIn.
Social Media Curriculum Overview
Before starting this course, please ensure you’ve met all prerequisite requirements by clicking on the Course Prerequisites Button.
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If you have any questions about how to complete your prerequisites, please reach out to marketing@compass.com
100 Level Classes
100 Level Classes
SOCIAL MEDIA 101 | Intro to Social Media and its Importance
What We’ll Cover:
Why is it important to use social media?
Which platforms are best to focus on?
SOCIAL MEDIA 102 | Instagram Platform Overview
What We’ll Cover:
Why is Instagram essential?
How to create and update your profile
Navigating the platform
Posts vs. carousels vs. stories
SOCIAL MEDIA 103 | Facebook Business Platform Overview
What We’ll Cover:
Why is Facebook Business essential?
How to create and update your profile
Navigating the platform
SOCIAL MEDIA 104 | LinkedIn Platform Overview
What We’ll Cover:
Why use LinkedIn?
Navigating the platform
What to post
Best Times to post
200 Level Classes
200 Level Classes
SOCIAL MEDIA 201 | Planning Content: Instagram
What We’ll Cover:
Best performing content for each type of post
How to source photos
Content planning resources
SOCIAL MEDIA 202 | Posting and Engaging: Instagram
What We’ll Cover:
Creating captions
Tips for sharing content
Announcing your page
Staying engaged and growing followers
SOCIAL MEDIA 203 | Planning Content: Facebook
What We’ll Cover:
Best performing content for each type of post
How to source photos
Content planning resources
SOCIAL MEDIA 204 | Posting and Engaging: Facebook
What We’ll Cover:
Creating captions
Tips for sharing content
Announcing your page
Staying engaged and growing followers
SOCIAL MEDIA 205 | Using Analytics to Your Advantage
What We’ll Cover:
Why analytics matter
How to access and understand your analytics
Using data to improve your content
SOCIAL MEDIA 206 | Build Your Social Media Toolkit
What We’ll Cover:
Why build a toolkit?
Linktree overview & features
Meta Business Suite overview & features
Hootsuite overview & features
Getting started