Social Media
Discover how to increase your exposure, build relationships, showcase properties, build your brand, and stay competitive through platforms such as Facebook, Instagram, and LinkedIn.
100 Level Classes
100 Level Classes
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Social Media 101
Intro to Social Media and its Importance
What We’ll Cover:
Why is it important to use social media?
Which platforms are best to focus on?
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Social Media 102
Instagram Platform Overview
What We’ll Cover:
Why is Instagram essential?
How to create and update your profile
Navigating the platform
Posts vs. carousels vs. stories
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Social Media 103
Facebook Business Platform Overview
What We’ll Cover:
Why is Facebook Business essential?
How to create and update your profile
Navigating the platform
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Social Media 104
LinkedIn Platform Overview
What We’ll Cover:
Why use LinkedIn?
Navigating the platform
What to post
Best Times to post
200 Level Classes
200 Level Classes
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Social Media 201
Planning Content: Instagram
What We’ll Cover:
Best performing content for each type of post
How to source photos
Content planning resources
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Social Media 202
Posting and Engaging: Instagram
What We’ll Cover:
Creating captions
Tips for sharing content
Announcing your page
Staying engaged and growing followers
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Social Media 203
Planning Content: Facebook
What We’ll Cover:
Best performing content for each type of post
How to source photos
Content planning resources
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Social Media 204
Posting and Engaging: Facebook
What We’ll Cover:
Creating captions
Tips for sharing content
Announcing your page
Staying engaged and growing followers
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Social Media 205
Using Analytics to Your Advantage
What We’ll Cover:
Why analytics matter
How to access and understand your analytics
Using data to improve your content
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Social Media 206
Build Your Social Media Toolkit
What We’ll Cover:
Why build a toolkit?
Linktree overview & features
Meta Business Suite overview & features
Hootsuite overview & features
Getting started
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Social Media 207
Level Up Your Listing Reels
What We’ll Cover:
Why Listing Reels Matter
Gear Checklist
Camera Settings & Shooting Techniques
What to Capture in Each Room
Editing Tips
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Social Media 208
The Blueprint For Posting A High Impact Reel
What We’ll Cover:
Access the Reel Creation Studio
Film or Upload Your Content
Write the Killer Caption
Select the Perfect Cover Photo
Optimize the Settings
Share and Promote
Monitor the Data
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Social Media 209
TikTok Foundations
What We’ll Cover:
TikTok is a powerful client-building tool based on content quality.
Become the local digital expert by sharing market updates and neighborhood spotlights.
Prioritize authentic content, strong three-second hooks, and clear calls to action.
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Social Media 210
Unlock Success With Keywords
What We’ll Cover:
What is a Keyword?
Where to Use Keywords
How to Use Keywords
Tips for Effective Use