Social Media 101

Written By Compass Marketing

SOCIAL MEDIA 101 | INTRO TO SOCIAL MEDIA AND ITS IMPORTANCE

Welcome to the first class in the Social Media Course! Before starting, please make sure you’ve completed the Course Prerequisites.

In this class, we’ll cover:

  • Why is it important to use social media?

  • Which platforms are best to focus on?

 

Continue the Social Media Course

Classes
Social Media 206
Social Media 206

Social Media 206 | Build Your Social Media Toolkit

Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.

Social Media 205
Social Media 205

Social Media 205 | Using Analytics to Your Advantage

Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.

Social Media 204
Social Media 204

Social Media 204 | Posting and Engaging: Facebook

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 202
Social Media 202

Social Media 202 | Posting and Engaging: Instagram

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 203
Social Media 203

Social Media 203 | Planning Content: Facebook

How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Social Media 201
Social Media 201

Social Media 201 | Planning Content: Instagram

How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Social Media 104
Social Media 104

Social Media 104 | LinkedIn Platform Overview

Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.

Social Media 103
Social Media 103

Social Media 103 | Facebook Business Platform Overview

Learn how to create and optimize your Facebook Business Page. The course will also give a high-level tour of the platform.

Social Media 102
Social Media 102

Social Media 102: Instagram Platform Overview

Learn how to create and optimize your Instagram profile. The course will also give a high-level tour of the platform.

Social Media 101
Social Media 101

Social Media 101 | Intro to Social Media and Its Importance

Learn the benefits of using social media for to increase brand awareness, engage with customers, gain valuable customer insights, promote products and services, and drive website traffic.

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Digital Footprint 202 | Benefits of Blogging

Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.

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Digital Footprint 201 | Getting Smart About SEO

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Compass Marketing
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