Branding
Our branding course will teach you how to build a strong personal brand.
Learn how to define your unique selling points, create a brand identity, craft a brand message, and establish a consistent branding across all channels.
100 Level Classes
100 Level Classes
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Branding 101
What is Branding?
What We’ll Cover:
What is branding?
Why is it important?
How to establish your own brand.
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Branding 102
Understanding your Brand Purpose
What We’ll Cover:
What is Brand Purpose?
Why is it important?
How to define your own brand purpose.
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Branding 103
Defining your Target Audience
What We’ll Cover:
The importance of your Target Audience.
How to identify your Target Audience.
The best ways to communicate with them.
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Branding 104
Exploring your Value Proposition
What We’ll Cover:
Differentiating yourself from competitors.
Defining your unique Value Proposition.
How to develop a brand for your target audience.
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Branding 105
Compass Branding and How to Use It
What We’ll Cover:
Globally recognized brands and what makes them stand out.
The key elements of Compass’ Brand.
Utilizing Compass’ Brand for your success.
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Branding 106
Creating Your Own Brand Guidelines
What We’ll Cover:
What is the purpose of Brand Guidelines?
Go through the steps of creating one for your business.
200 Level Classes
200 Level Classes
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Branding 201
Establishing Long-Term Marketing Goals
What We’ll Cover:
What are long-term marketing goals?
Why establishing them helps create sustained growth in your business.
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Branding 202
The Customer’s Journey through Real Estate Marketing
What We’ll Cover:
Each step of the Customer Journey
Converting Customers to Advocates of your brand!