Branding 101

Course: Branding

Apr 28

Written By Compass Marketing

BRANDING 101 | THE BASICS OF BRANDING

Welcome to the first class in the Branding Course!

In this class, we’ll cover:

What is Branding?
The Importance of Branding.
How agents can establish their own Brand.

Class Resources

Compass Style and Design Basics

Continue the Branding Course

Classes

Branding 202

Branding 202 | The Customer’s Journey through Real Estate Marketing

Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.

Branding 201

Branding 201 | Establishing Long-Term Marketing Goals

Let’s kick off the 200 level Branding classes with Establishing Long-Term Marketing Goals!

Branding 106

Branding 106 | Creating your own Brand Guidelines

In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.

Branding 105

Branding 105 | Compass Branding and How to Use It

Let’s bring together everything we’ve learned so far and take a look at some real-world brand examples.

Branding 104

Branding 104 | Exploring your Value Proposition

Now that you’ve mastered understanding your brand purpose and defining your target audience it’s time to understand your unique value proposition.

Branding 103

Branding 103 | Defining your Target Audience

We’ve heard the term Target Audience used in the previous courses, so let’s really dive into defining and communicating with your audience.

Branding 102

Branding 102 | Understanding your Brand Purpose

Now that you understand the basics it’s time to dive a little deeper into Brand Purpose. What’s that? Well, let’s find out!

Branding 101

Branding 101 | What is Branding?

Welcome to Branding 101! In this course, we’ll learn all about establishing your brand and how to communicate that in all your marketing.

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Classes

Advertising 101

In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.

Content Strategy 104

Branding 202

Branding 202 | The Customer’s Journey through Real Estate Marketing

Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.

WebsiteBasicsAgent BrandingBrandingBrand StrategyBrand IdentityLogoVoice

Compass Marketing

Branding 101

Continue the Branding Course

Relevant Classes You May Find Valuable

Branding 102

Direct Mail 103