Branding 102

Course: Branding

Apr 28

BRANDING 102 | UNDERSTANDING YOUR BRAND PURPOSE

Congrats on completing Branding 101 and continuing your journey to becoming a ‘Branding Expert.’ Now that you understand the basics it’s time to dive a little deeper into Brand Purpose. What’s that? Well, let’s find out!

In this class, we’ll cover:

What is Brand Purpose?
The importance of Brand Purpose.
How to define your own Brand Purpose.

Class Resources:

Brand Identity Worksheet

Continue the Branding Course

Classes

Branding 202

Branding 202 | The Customer’s Journey through Real Estate Marketing

Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.

Branding 201

Branding 201 | Establishing Long-Term Marketing Goals

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Branding 106

Branding 106 | Creating your own Brand Guidelines

In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.

Branding 105

Branding 105 | Compass Branding and How to Use It

Let’s bring together everything we’ve learned so far and take a look at some real-world brand examples.

Branding 104

Branding 104 | Exploring your Value Proposition

Now that you’ve mastered understanding your brand purpose and defining your target audience it’s time to understand your unique value proposition.

Branding 103

Branding 103 | Defining your Target Audience

We’ve heard the term Target Audience used in the previous courses, so let’s really dive into defining and communicating with your audience.

Branding 102

Branding 102 | Understanding your Brand Purpose

Now that you understand the basics it’s time to dive a little deeper into Brand Purpose. What’s that? Well, let’s find out!

Branding 101

Branding 101 | What is Branding?

Welcome to Branding 101! In this course, we’ll learn all about establishing your brand and how to communicate that in all your marketing.

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