Digital Footprint 104
DIGITAL FOOTPRINT 104 | Take Advantage of your Compass Agent Profile
We’ve learned why a website is important, now, why do you need to focus on your agent profile?
In this class, we’ll cover:
Why should I update my Agent Profile?
What can I put on my agent profile?
How do I update it?
Continue the Digital Footprint Course
Digital Footprint 104 | Take Advantage of your Compass Agent Profile
How can you maximize your Compass Agent Profile?
Digital Footprint 202 | Benefits of Blogging
Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.
Digital Footprint 201 | Getting Smart About SEO
Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)
Digital Footprint 103 | Why a Website?
Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.
Digital Footprint 102 | Optimizing your Google My Business Account
Optimizing your Google My Business profile is a great way to stand out amongst your peers.
Digital Footprint 101 | What is your Digital Footprint?
Welcome to the first class of the Digital Footprint Course! Today we’ll be covering: What is a Digital Footprint? How can I find my Digital Footprint? Why is managing my digital footprint important? What Platforms Help Build My Digital Footprint?
Relevant Classes You May Find Valuable
In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.
In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.
Branding 202 | The Customer’s Journey through Real Estate Marketing
Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.
Branding 201 | Establishing Long-Term Marketing Goals
Let’s kick off the 200 level Branding classes with Establishing Long-Term Marketing Goals!
Market Your Listing 202 | Creating a Luxury Listing Strategy highlights key tactics to utilize in luxury listing strategies.
Market Your Listing 201 | Creating a Listing Strategy will provide everything you need to know to create an effective listing marketing strategy.
Content Strategy 103 | Make Marketing Center Work For You
After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.
Content Strategy 102 | Consistency Through Visuals
Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.
Content Strategy 101 | Feeling Confident About Content Creation
In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.
Social Media 206 | Build Your Social Media Toolkit
Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.
Social Media 205 | Using Analytics to Your Advantage
Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.
Social Media 204 | Posting and Engaging: Facebook
Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!
Social Media 202 | Posting and Engaging: Instagram
Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!
Social Media 203 | Planning Content: Facebook
How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Digital Footprint 104 | Take Advantage of your Compass Agent Profile
How can you maximize your Compass Agent Profile?
Digital Footprint 202 | Benefits of Blogging
Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.
Digital Footprint 201 | Getting Smart About SEO
Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)
Social Media 201 | Planning Content: Instagram
How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Direct Mail 105 | Looks are Actually Everything
This course covers best practices for direct mail, focusing on choosing photos, wording, print quality, and more. It emphasizes the importance of selecting impactful and relevant photos that capture attention and convey your message effectively.
Branding 106 | Creating your own Brand Guidelines
In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.
Branding 105 | Compass Branding and How to Use It
Let’s bring together everything we’ve learned so far and take a look at some real-world brand examples.
Social Media 104 | LinkedIn Platform Overview
Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.
Market Your Listing 103 | Your Listing Marketing Guide highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.
Market Your Listing 102 | Preparing Your Listing for the Market highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.
Market Your Listing 101 | Understanding Listing Marketing highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.
Social Media 103 | Facebook Business Platform Overview
Learn how to create and optimize your Facebook Business Page. The course will also give a high-level tour of the platform.
Social Media 102: Instagram Platform Overview
Learn how to create and optimize your Instagram profile. The course will also give a high-level tour of the platform.
Digital Footprint 103 | Why a Website?
Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.
Branding 104 | Exploring your Value Proposition
Now that you’ve mastered understanding your brand purpose and defining your target audience it’s time to understand your unique value proposition.
