Digital Footprint 201

Course: Digital Footprint
Written By Compass Marketing

This class will focus on how to leverage Search Engine Optimization (SEO) to increase your online visibility and drive more traffic to your digital platforms. You will learn the fundamentals of SEO, how search engines determine rankings, and the strategies that help your website appear in relevant search results. We will explore how to optimize your online content, measure your SEO performance, and identify opportunities for continuous improvement. With this knowledge, you will be able to build a stronger digital presence that attracts more qualified visitors and supports long-term business growth.

What We’ll Cover:

  • How to understand the fundamentals of SEO and why it plays a critical role in your digital marketing strategy.

  • How to optimize your website and online content to improve your visibility in search engine results.

  • How to measure your SEO performance and identify opportunities for ongoing improvement.

  • How to leverage SEO to increase website traffic, strengthen your digital presence, and attract more qualified leads.

 

Continue the Digital Footprint Course

Classes
Digital Footprint 201
Digital Footprint 201
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Digital Footprint 303
Digital Footprint 303

Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.

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Digital Footprint 104
Digital Footprint 104

Digital Footprint 104 | Take Advantage of your Compass Agent Profile

How can you maximize your Compass Agent Profile?

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Digital Footprint 203
Digital Footprint 203

Digital Footprint 203 | Benefits of Blogging

Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.

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Digital Footprint 202
Digital Footprint 202

Digital Footprint 202 | Getting Smart About SEO

Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)

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Digital Footprint 103
Digital Footprint 103

Digital Footprint 103 | Why a Website?

Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.

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Digital Footprint 102
Digital Footprint 102

Digital Footprint 102 | Optimizing your Google My Business Account

Optimizing your Google My Business profile is a great way to stand out amongst your peers.

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Digital Footprint 101
Digital Footprint 101

Digital Footprint 101 | What is your Digital Footprint?

Welcome to the first class of the Digital Footprint Course! Today we’ll be covering: What is a Digital Footprint? How can I find my Digital Footprint? Why is managing my digital footprint important? What Platforms Help Build My Digital Footprint?

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Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.

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