Digital Footprint
In this course, you'll learn why a strong digital presence is crucial for real estate agents. Discover how to build your brand, establish credibility, engage with customers, and keep up with competitors through platforms such as Google My Business, your website, and social media.
100 Level Classes are introductory classes that explain what a digital footprint is, and help you set up the essential building blocks to get started optimizing your digital presence.
Before taking these classes, make sure you’ve met all prerequisite requirements
100 Level Classes
100 Level Classes
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Digital Footprint 101
What is a Digital Footprint?
What We’ll Cover:
How to understand what a digital footprint is and why it is essential to your business.
How to evaluate your current online presence and identify the platforms that shape your digital reputation.
How to recognize the key components that build credibility and increase your online visibility.
How to create a strong digital foundation that supports your brand and attracts prospective clients.
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Digital Footprint 102
Google Business Profile
What We’ll Cover:
How to optimize your Google Business Profile to improve your online visibility and local search presence.
How to leverage high-quality photos, videos, and client reviews to build credibility and trust.
How to maintain accurate, up-to-date business information that creates a stronger first impression.
How to create a Google Business Profile that attracts prospective clients and strengthens your digital presence.
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Digital Footprint 103
Why a Website?
What We’ll Cover:
How to understand the value of having a professional website as part of your digital footprint.
How to build a website that reflects your brand and creates a positive user experience.
How to incorporate the key elements that make a real estate website impactful and effective.
How to create a website that builds credibility, supports your marketing, and converts visitors into clients.
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Digital Footprint 104
Take Advantage of your Compass Agent Profile
What We’ll Cover:
How to optimize your Compass Agent Profile to strengthen your online presence and personal brand.
How to showcase your experience, expertise, and unique value to build credibility with prospective clients.
How to leverage the key elements of your profile to create a polished and compelling first impression.
How to maintain an accurate, up-to-date profile that reinforces your brand and helps convert online visitors into clients.
200 Level Classes are intermediate classes that move from setup to strategy — making your website and online presence work harder for you.
200 Level Classes
200 Level Classes
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Digital Footprint 201
Content That Closes: Optimizing Your Website’s Content
What We’ll Cover:
Positioning Your Website
Establishing Goals
Elements of a Webpage
Messaging
Using Ai
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Digital Footprint 202
Getting Smart About SEO
What We’ll Cover:
What is SEO?
How can I Improve my SEO?
How do I know if my SEO is Working?
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Digital Footprint 203
Benefits of Blogging
What We’ll Cover:
Why Blog?
Where Do I Start?
300 Level Classes are advanced classes focused on growth, tying tactics all together to expand your reach and generate new business.
300 Level Classes
300 Level Classes
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Digital Footprint 301
Google Business Profile Posting
What We’ll Cover:
What is a Google Business Profile Posting?
How to strategically use GBP Posting
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Digital Footprint 302
Leveraging Local Citations
What We’ll Cover:
What is a Local Citation?
How to strategically leverage Local Citations
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Digital Footprint 303
Landing Page Essentials
What We’ll Cover
What a landing page is and its purpose for capturing high-intent leads.
Why leveraging a dedicated landing page increases conversions and tracks ROI.
Specific types of landing pages tailored for real estate marketing strategies.
Essential components for structuring a high-quality, conversion-focused landing page.
Develop an execution plan to effectively leverage landing pages across digital and print campaigns.