Digital Footprint
In this course, you'll learn why a strong digital presence is crucial for real estate agents.
Discover how to build your brand, establish credibility, engage with customers, and keep up with competitors through platforms such as Google My Business, your website, and social media.
Digital Footprint Curriculum Overview
Before starting this course, please ensure you’ve met all prerequisite requirements by clicking on the Course Prerequisites Button.
Note: You’ll need to be logged in with your Compass email to view the document
If you have any questions about how to complete your prerequisites, please reach out to marketing@compass.com
100 Level Classes are introductory classes that explain what a digital footprint is, and help you set up the essential building blocks to get started optimizing your digital presence.
Before taking these classes, make sure you’ve met all prerequisite requirements
100 Level Classes
100 Level Classes
DIGITAL FOOTPRINT 101 | What is a Digital Footprint?
What We’ll Cover:
What is a digital footprint?
How can I find my digital footprint?
Why is managing my digital footprint important?
What platforms help build my digital footprint?
DIGITAL FOOTPRINT 102 | Optimizing your Google My Business Account
What We’ll Cover:
Optimizing your account
High quality photos and videos
Raving reviews
The importance of staying updated
DIGITAL FOOTPRINT 103 | Why a Website?
What We’ll Cover:
Why do I need a website?
How do I make a website?
What goes into an impactful website?
DIGITAL FOOTPRINT 104 | Take Advantage of your Compass Agent Profile
What We’ll Cover:
Why should I update my Agent Profile?
What can I put on my agent profile?
How do I update it?
START THE SOCIAL MEDIA COURSE
Social Media is an integral part of your digital footprint. Now that you understand the basics of what elements you need to start building your footprint, you’re equipped to start strategizing your social media profile.
DIGITAL FOOTPRINT 201 | Getting Smart About SEO
What We’ll Cover:
What is SEO?
How Can I Improve my SEO?
How do I know if my SEO is Working?
DIGITAL FOOTPRINT 202 | Benefits of Blogging
What We’ll Cover:
Why Blog?
Where Do I Start?