Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.

Over the course of this class, you will master four critical phases of database refinement to transform your marketing spend into a precision instrument. Move beyond the uncertainty of "mailing into the void" and embrace a data-driven methodology that targets high-probability leads. By the end of this session, you’ll possess the confidence to deploy resources where they matter most, ensuring your farming strategy is as efficient as it is effective.

In this class, you will explore how to amplify your marketing impact and significantly reduce costs by strategically partnering with vendors. You'll learn the core concepts of co-marketing—collaborating with professionals like lenders, title companies, and home inspectors to co-brand and co-fund high-value direct mail campaigns. By the end of this session, you’ll be equipped to turn your marketing into a "Win-Win-Win" scenario that benefits you, your partners, and your clients.

This class will focus on how to elevate your direct mail pieces to provide a more aesthetically pleasing, editorial experience for your clients. You will learn how to take your marketing further than a standard postcard by shifting away from cluttered, transactional mailers toward a high-end lifestyle aesthetic. We will explore how to create a purposeful visual narrative, alongside mastering professional design principles like the use of negative space, the rule of thirds, and typography. With this knowledge, you will be able to build a stronger emotional connection with your audience and present properties as unique, highly desirable lifestyles.

Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.

Mastering Your Marketing Center Designs 102, will help you identify and correct common design mistakes to enhance your Marketing Center designs.

In Mastering Your Marketing Center Designs 101, we’ll help you understand the foundational elements of Marketing Center's layout, core assets, and tools to advance your Marketing Center design techniques.

Ready to strengthen your online authority? During this class, you’ll learn the importance of focusing on local citations, and you will walk away with four concrete strategies to immediately protect and improve your local search rankings, including achieving 100% NAP consistency and cleaning up damaging "data corruption".

Social Media 210 | Unlock Success with Keywords

Master social media success by leveraging the power of targeted keywords. This course will teach you exactly where and how to strategically integrate broad, niche, and location-based keywords into your posts and profile, going beyond hashtags. Discover practical tips for effective keyword usage, content planning, and performance analysis, ensuring you can stand out and attract potential clients by naturally weaving in the terms they are actively searching for.

Social Media 209 | TikTok Foundations

Master how to turn TikTok's algorithm into a powerful client-building tool. This course shows you how to create authentic content that reaches millions of potential home buyers. Become the "Digital Local Authority" in your market by mastering key strategies for hooks, hashtags, and calls to action.

Social Media 208 | The Blueprint for Posting a High-Impact Reel

Reels are the engine of discovery for massive organic reach. This course provides you with a definitive blueprint for posting a high-impact Reel, ensuring you master every crucial step from crafting a killer, SEO-optimized caption and selecting a 'feed stopper' cover photo to optimizing all settings for maximum audience growth.

Social Media 207 | Level Up Your Listing Reels

Master the art of high-impact Listing Reels to captivate your audience and grow your brand with professional, cinematic techniques. This course will help you understand the essential gear, camera settings, and editing tips to streamline your video creation process.

Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.

In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.

In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.

In Community Events + Sponsorships 101: Introduction to Community Event Marketing you will learn to leverage community event marketing to build trust, visibility, and connections while aligning sponsorships with goals for maximum impact.

In Community Events + Sponsorships 102: Curating Your Event Kit, We’ll guide you through creating a clear timeline for ordering essential event materials—like branded tablecloths, tents, printouts, and swag—ensuring everything aligns with your event date and budget.

In Community Events + Sponsorships 103: Executing Your Event With Ease, in this course we’ll cover best practices for engaging with attendees, capturing leads, and maximizing in-person interactions. By the end, you’ll have a clear action plan to confidently execute events that strengthen relationships and drive real business results.

In Community Events + Sponsorships 104: Building Your Ideal Annual Event Calendar, you will learn how to create a budget for their annual marketing spend that aligns with their income and business goals. They will explore how to select the right types of events and sponsorships that best reflect their brand voice and appeal to their target clientele.