Creating brand-aligned content starts with knowing what to say and who you are speaking to. This class will explore how marketing funnels, runways, and content buckets can help you create intentional, consistent content. You will learn how to balance promoting, sharing, and interacting while building a content strategy that supports your brand and audience. With this knowledge, you will be able to create more focused content and plan your marketing with greater consistency.

A strong listing presentation starts with thoughtful preparation. This class will focus on understanding seller goals, demonstrating your expertise, and building trust through meaningful conversations. You will also learn how to create a foundational presentation that can be personalized for every client. With this knowledge, you will be able to approach each pitch with greater confidence and a stronger strategic point of view.

Once a listing goes live, the marketing work continues. This class explores how to manage an Active Launch as an ongoing campaign by maximizing exposure and adapting to buyer feedback and market response. You will learn how to reach different audiences, evaluate performance, and adjust your strategy to keep your marketing working throughout the listing's time on the market.

Build momentum before your listing goes live. This class will focus on how Compass Coming Soon can help create awareness, generate anticipation, and build demand before launch day. You will learn how to reach a broader audience, shape your messaging, and use strategic marketing tactics to create excitement around your upcoming listing.

Private Exclusive offers an opportunity to strategically introduce a listing before it reaches the public market. In this class, you will explore when this approach makes sense and how it can support pricing, privacy, property preparation, and early feedback. You will also learn how to focus your efforts on the right audience to build interest and momentum.

Luxury marketing requires a strategic, intentional, and highly personalized approach. This class will explore how to create an elevated client experience, thoughtfully manage exposure, and leverage Compass Luxury to expand your reach. You will learn how the Amplify Strategy can help position exceptional properties, connect with the right audience, and extend your listing’s reach beyond the local market.

Successful listing marketing starts long before a property reaches the MLS. This class explores how strategic marketing supports each stage of the listing journey, from preparing for the listing presentation to creating opportunities after the sale. You will learn how intentional decisions can help position a property, build awareness, and generate demand.

Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.

Over the course of this class, you will master four critical phases of database refinement to transform your marketing spend into a precision instrument. Move beyond the uncertainty of "mailing into the void" and embrace a data-driven methodology that targets high-probability leads. By the end of this session, you’ll possess the confidence to deploy resources where they matter most, ensuring your farming strategy is as efficient as it is effective.

This class will focus on how to amplify your direct mail marketing by building strategic partnerships with trusted industry professionals. You will learn how to collaborate with vendors to create co-branded campaigns that expand your reach, reduce marketing costs, and deliver greater value to your audience. We will explore how to identify the right partners, design impactful co-marketing pieces, and establish a consistent distribution strategy that benefits everyone involved. With this knowledge, you will be able to create mutually beneficial marketing partnerships that strengthen your brand, increase your visibility, and maximize the impact of every campaign.

This class will focus on how to elevate your direct mail pieces to provide a more aesthetically pleasing, editorial experience for your clients. You will learn how to take your marketing further than a standard postcard by shifting away from cluttered, transactional mailers toward a high-end lifestyle aesthetic. We will explore how to create a purposeful visual narrative, alongside mastering professional design principles like the use of negative space, the rule of thirds, and typography. With this knowledge, you will be able to build a stronger emotional connection with your audience and present properties as unique, highly desirable lifestyles.

Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.

Mastering Your Marketing Center Designs 102, will help you identify and correct common design mistakes to enhance your Marketing Center designs.

In Mastering Your Marketing Center Designs 101, we’ll help you understand the foundational elements of Marketing Center's layout, core assets, and tools to advance your Marketing Center design techniques.

Ready to strengthen your online authority? During this class, you’ll learn the importance of focusing on local citations, and you will walk away with four concrete strategies to immediately protect and improve your local search rankings, including achieving 100% NAP consistency and cleaning up damaging "data corruption".

Social Media 210 | Unlock Success with Keywords

Master social media success by leveraging the power of targeted keywords. This course will teach you exactly where and how to strategically integrate broad, niche, and location-based keywords into your posts and profile, going beyond hashtags. Discover practical tips for effective keyword usage, content planning, and performance analysis, ensuring you can stand out and attract potential clients by naturally weaving in the terms they are actively searching for.

Social Media 209 | TikTok Foundations

Master how to turn TikTok's algorithm into a powerful client-building tool. This course shows you how to create authentic content that reaches millions of potential home buyers. Become the "Digital Local Authority" in your market by mastering key strategies for hooks, hashtags, and calls to action.

Social Media 208 | The Blueprint for Posting a High-Impact Reel

Reels are the engine of discovery for massive organic reach. This course provides you with a definitive blueprint for posting a high-impact Reel, ensuring you master every crucial step from crafting a killer, SEO-optimized caption and selecting a 'feed stopper' cover photo to optimizing all settings for maximum audience growth.