Advertising 103
ADVERTISING 103 | LEVELING UP YOUR DIGITAL ADS
Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.
In this class, we’ll cover:
Enhanced Targeting
Geofencing
Lookalike Audience Targeting
Website Retargeting
Google Search
Class Resources