Advertising 101

Advertising
Written By Compass Marketing

ADVERTISING 101: THE IMPORTANCE OF ADVERTISING IN REAL ESTATE

Welcome to the first class in the Advertising Course! Before starting, we recommend completing the Branding course first, because having already identified your brand, target audience and value proposition through that course, you’ll be better able to set intention behind your ads.

In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.

In this class, we’ll cover:

  • What is Advertising?

  • The Impact of Effective Advertising

  • Defining Your Goals & Budget

  • Branding vs. Listing Ads

  • Defining Your Audience & Location

 

Continue the Advertising Course

Classes
Advertising 103
Advertising 103

Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.

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Advertising 102
Advertising 102

In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.

Read More →

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Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.

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