Thank You for joining The Luxury Division and The Marketing Mastery Institute for The Fall 2026 Luxury Marketing Certification Program!

The Luxury Marketing Certification Program returns for its second year this fall, offering eligible Marketing and Agent Experience employees the opportunity to build a strong foundation in luxury real estate marketing and elevate the way they support our agents and clients. The 101 curriculum covers three core areas: Pitching Luxury, Listing Support, and Principles of Luxury, with sessions focused on understanding Compass Luxury, developing and practicing compelling pitches, understanding luxury buyers, building data-driven strategies, delivering white-glove agent support, and understanding global wealth and luxury market dynamics.

While the core topics remain consistent with last year, a few fresh instructors, new anecdotes, and updated perspectives will bring new energy to the 101 sessions, making them valuable for both returning participants and those joining the program for the first time. And this is just the beginning: look for new, more advanced 201 sessions launching in January 2027, designed to build on the foundation established in the 101 sessions.