Luxury Division
Marketing Certification Program
Designed For Employees Supporting Luxury Agents, in partnership with The Marketing Mastery Institute
Thank You for joining The Luxury Division and The Marketing Mastery Institute for The Fall 2026 Luxury Marketing Certification Program!
[insert 2026 program overview here]
Program Details
Join us for live training sessions where our team of Luxury Specialists will guide you through our classes.
3 Sessions:
01. Pitching Luxury: 9/22 - 10/6
02. Listing Support: MM/DD - MM/DD
03. Principles of Luxury: MM/DD - MM/DD
All classes will be at 3PM ET / 2PM CT / 12PM PT
Recordings, Resources, and Class Decks will be available through the links below for those who can’t attend the live sessions or want to reference them afterwards.
01. Pitching Luxury | 09/22 - 10/06
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Class 1 • Understanding Compass Luxury
Develop a clear understanding of Compass' identity, platforms, resources, and workflow to effectively position and sell the Luxury Division's value.
Live Virtual Class:
09/22/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link -
Class 2 • Developing a Pitch
Building a strong, thoughtful, and catered pitch to help your agent win a listing. This is broken down into three main sections:
1. Prep 2. Pitch 3. Follow-UpLive Virtual Class:
09/29/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link -
Class 3 • Working Session: Pitch Practice
This session applies prior learning through breakouts, role play, scenarios, and presentations to sharpen your luxury pitching skills and build confidence.
Live Virtual Class:
10/06/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link
02. Listing Support | 10/13 - 10/27
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Class 4 • Understanding Luxury Buyers
Gain insight into the mindset and motivations of luxury buyers and learn to create detailed buyer profiles that guide targeted, high-impact marketing.
Live Virtual Class:
10/13/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link -
Class 5 • Strategy Development
Learn to craft effective, data-driven strategies that align marketing efforts with agent goals and the expectations of luxury clientele.
Live Virtual Class:
10/20/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link -
Class 6 • Working Session: Strategy Practice
This session applies prior learning through breakouts, role play, scenarios, and presentations to sharpen your luxury pitching skills and build confidence.
Live Virtual Class:
10/27/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link
03. Principles of Luxury | 11/3 - 11/17
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Class 7 • Elite Agent Support
Learn how to exceed agent expectations by understanding the foundations of white glove service and effective agent communication.
Live Virtual Class:
11/3/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link -
Class 8 • Understanding Global Wealth
Explore foundational knowledge of the luxury real estate market through understanding global wealth trends, buyer behaviors, and market dynamics.
Live Virtual Class:
11/10/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link -
Graduation!
Congratulations for making it through the full Luxury Marketing Certification Program! Join us for this program recap and graduation celebration.
Live Virtual Class:
11/17/26 • 3PM ET • 2PM CT • 12PM PT
Calendar Invitation Link