Build momentum before your listing goes live. This class will focus on how Compass Coming Soon can help create awareness, generate anticipation, and build demand before launch day. You will learn how to reach a broader audience, shape your messaging, and use strategic marketing tactics to create excitement around your upcoming listing.

A clear target audience gives your brand focus and direction. This class will explore how defining who you want to reach can help you anticipate client needs, sharpen your messaging, and market more intentionally. You will learn how to identify key audience characteristics, use geographic segmentation, and refine your ideal client as your business evolves. With this knowledge, you will be able to build a more focused brand and connect with the clients you want to serve.