Branding 202 | The Customer’s Journey through Real Estate Marketing

Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.

Branding 201 | Establishing Long-Term Marketing Goals

Let’s kick off the 200 level Branding classes with Establishing Long-Term Marketing Goals!

Direct Mail 105 | Looks are Actually Everything

This class will focus on how to create visually impactful direct mail pieces that capture attention and communicate your message effectively. You will learn how thoughtful design choices, including image selection, spacing, formatting, and print considerations, can elevate your marketing and create a stronger impression with your audience. We will explore the key principles behind creating polished mailers, from selecting the right photography to understanding layout best practices and the importance of simplicity. With this knowledge, you will be able to design more intentional direct mail pieces that stand out, reinforce your brand, and connect with your audience.

Branding 106 | Creating your own Brand Guidelines

In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.

Branding 105 | Compass Branding and How to Use It

Let’s bring together everything we’ve learned so far and take a look at some real-world brand examples.

Branding 102 | Understanding your Brand Purpose

Now that you understand the basics it’s time to dive a little deeper into Brand Purpose. What’s that? Well, let’s find out!