Looking to increase your knowledge on Content Creation?
Below find a variety of classes from all of our courses that cover information on Marketing Center.
Pro Tip: We recommend taking the Content Strategy Course in its entirety to maximize your efforts with your content
In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.
Market Your Listing 201 | Creating a Listing Strategy will provide everything you need to know to create an effective listing marketing strategy.
Content Strategy 103 | Make Marketing Center Work For You
After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.
Content Strategy 102 | Consistency Through Visuals
Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.
Content Strategy 101 | Feeling Confident About Content Creation
In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.
Social Media 206 | Build Your Social Media Toolkit
Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.
Social Media 204 | Posting and Engaging: Facebook
Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!
Social Media 202 | Posting and Engaging: Instagram
Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!
Social Media 203 | Planning Content: Facebook
How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Digital Footprint 202 | Benefits of Blogging
Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.
Digital Footprint 201 | Getting Smart About SEO
Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)
Social Media 201 | Planning Content: Instagram
How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Direct Mail 104 | Plan Ahead to Excel Later
In this course, you will uncover the benefits of early preparation, including how to best structure your schedule, where to source your direct mail themes, and how this all applies to all other marketing efforts.
Social Media 104 | LinkedIn Platform Overview
Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.
Social Media 101 | Intro to Social Media and Its Importance
Learn the benefits of using social media for to increase brand awareness, engage with customers, gain valuable customer insights, promote products and services, and drive website traffic.
Digital Footprint 102 | Optimizing your Google My Business Account
Optimizing your Google My Business profile is a great way to stand out amongst your peers.
