Looking to increase your knowledge on how to develop content?
Connect The Dots pages filter classes by topic, rather than course, to help you find exactly what you need. Below find every class in our curriculum that references Content Creation.
Social Media 210 | Unlock Success with Keywords
Master social media success by leveraging the power of targeted keywords. This course will teach you exactly where and how to strategically integrate broad, niche, and location-based keywords into your posts and profile, going beyond hashtags. Discover practical tips for effective keyword usage, content planning, and performance analysis, ensuring you can stand out and attract potential clients by naturally weaving in the terms they are actively searching for.
Social Media 209 | TikTok Foundations
Master how to turn TikTok's algorithm into a powerful client-building tool. This course shows you how to create authentic content that reaches millions of potential home buyers. Become the "Digital Local Authority" in your market by mastering key strategies for hooks, hashtags, and calls to action.
Social Media 208 | The Blueprint for Posting a High-Impact Reel
Reels are the engine of discovery for massive organic reach. This course provides you with a definitive blueprint for posting a high-impact Reel, ensuring you master every crucial step from crafting a killer, SEO-optimized caption and selecting a 'feed stopper' cover photo to optimizing all settings for maximum audience growth.
Social Media 207 | Level Up Your Listing Reels
Master the art of high-impact Listing Reels to captivate your audience and grow your brand with professional, cinematic techniques. This course will help you understand the essential gear, camera settings, and editing tips to streamline your video creation process.
In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.
Market Your Listing 201 | Creating a Listing Strategy will provide everything you need to know to create an effective listing marketing strategy.
Content Strategy 103 | Make Marketing Center Work For You
After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.
Content Strategy 102 | Consistency Through Visuals
Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.
Content Strategy 101 | Feeling Confident About Content Creation
In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.
Social Media 206 | Build Your Social Media Toolkit
Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.
Social Media 204 | Posting and Engaging: Facebook
Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!
Social Media 202 | Posting and Engaging: Instagram
Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!
Social Media 203 | Planning Content: Facebook
How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Digital Footprint 203 | Benefits of Blogging
Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.
Digital Footprint 202 | Getting Smart About SEO
Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)
Social Media 201 | Planning Content: Instagram
How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Direct Mail 104 | Plan Ahead to Excel Later
In this course, you will uncover the benefits of early preparation, including how to best structure your schedule, where to source your direct mail themes, and how this all applies to all other marketing efforts.
Social Media 104 | LinkedIn Platform Overview
Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.
Social Media 101 | Intro to Social Media and Its Importance
Learn the benefits of using social media for to increase brand awareness, engage with customers, gain valuable customer insights, promote products and services, and drive website traffic.
Digital Footprint 102 | Optimizing your Google My Business Account
Optimizing your Google My Business profile is a great way to stand out amongst your peers.
