Branding 104
Creating brand-aligned content starts with knowing what to say and who you are speaking to. This class will explore how marketing funnels, runways, and content buckets can help you create intentional, consistent content. You will learn how to balance promoting, sharing, and interacting while building a content strategy that supports your brand and audience. With this knowledge, you will be able to create more focused content and plan your marketing with greater consistency.
Advertising 102
In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.
Advertising 101
In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.
Branding 202
Your photography is one of the first ways clients experience your brand. This class will explore how lifestyle photography can communicate your story, reinforce your business goals, and create consistency across your marketing. You will learn how to plan locations, build a strategic shot list, and use wardrobe, props, and color intentionally. With this knowledge, you will be able to create photography that feels authentic to your brand and supports your broader marketing strategy.
Content Strategy 103
Content Strategy 103 | Make Marketing Center Work For You
After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.
Content Strategy 102
Content Strategy 102 | Consistency Through Visuals
Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.
Digital Footprint 104
Digital Footprint 104 | Take Advantage of your Compass Agent Profile
How can you maximize your Compass Agent Profile?
Digital Footprint 103
Digital Footprint 103 | Why a Website?
Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.
Branding 103
A clear target audience gives your brand focus and direction. This class will explore how defining who you want to reach can help you anticipate client needs, sharpen your messaging, and market more intentionally. You will learn how to identify key audience characteristics, use geographic segmentation, and refine your ideal client as your business evolves. With this knowledge, you will be able to build a more focused brand and connect with the clients you want to serve.
Branding 102
A clear brand purpose helps guide your business, while a strong value proposition communicates why clients should choose you. This class will explore how to define both and bring them into your everyday marketing. You will learn how to identify what makes your business unique, connect your purpose to your audience, and communicate your value clearly. With this knowledge, you will be able to build a more focused brand that attracts the right clients and strengthens your marketing.
Branding 101
A strong brand gives your business a foundation for building connection and trust. This class will introduce the fundamentals of branding and explore how branding differs from marketing. You will learn how brand elements such as your logo, colors, typography, imagery, and voice work together to create a cohesive identity. With this knowledge, you will be able to build a stronger brand foundation and use it consistently across your marketing.
Digital Footprint 102
Digital Footprint 102 | Optimizing your Google My Business Account
Optimizing your Google My Business profile is a great way to stand out amongst your peers.
Digital Footprint 101
Digital Footprint 101 | What is your Digital Footprint?
Welcome to the first class of the Digital Footprint Course! Today we’ll be covering: What is a Digital Footprint? How can I find my Digital Footprint? Why is managing my digital footprint important? What Platforms Help Build My Digital Footprint?