Creating brand-aligned content starts with knowing what to say and who you are speaking to. This class will explore how marketing funnels, runways, and content buckets can help you create intentional, consistent content. You will learn how to balance promoting, sharing, and interacting while building a content strategy that supports your brand and audience. With this knowledge, you will be able to create more focused content and plan your marketing with greater consistency.

A strong listing presentation starts with thoughtful preparation. This class will focus on understanding seller goals, demonstrating your expertise, and building trust through meaningful conversations. You will also learn how to create a foundational presentation that can be personalized for every client. With this knowledge, you will be able to approach each pitch with greater confidence and a stronger strategic point of view.

Once a listing goes live, the marketing work continues. This class explores how to manage an Active Launch as an ongoing campaign by maximizing exposure and adapting to buyer feedback and market response. You will learn how to reach different audiences, evaluate performance, and adjust your strategy to keep your marketing working throughout the listing's time on the market.

Build momentum before your listing goes live. This class will focus on how Compass Coming Soon can help create awareness, generate anticipation, and build demand before launch day. You will learn how to reach a broader audience, shape your messaging, and use strategic marketing tactics to create excitement around your upcoming listing.

Private Exclusive offers an opportunity to strategically introduce a listing before it reaches the public market. In this class, you will explore when this approach makes sense and how it can support pricing, privacy, property preparation, and early feedback. You will also learn how to focus your efforts on the right audience to build interest and momentum.

Luxury marketing requires a strategic, intentional, and highly personalized approach. This class will explore how to create an elevated client experience, thoughtfully manage exposure, and leverage Compass Luxury to expand your reach. You will learn how the Amplify Strategy can help position exceptional properties, connect with the right audience, and extend your listing’s reach beyond the local market.

Successful listing marketing starts long before a property reaches the MLS. This class explores how strategic marketing supports each stage of the listing journey, from preparing for the listing presentation to creating opportunities after the sale. You will learn how intentional decisions can help position a property, build awareness, and generate demand.

Your photography is one of the first ways clients experience your brand. This class will explore how lifestyle photography can communicate your story, reinforce your business goals, and create consistency across your marketing. You will learn how to plan locations, build a strategic shot list, and use wardrobe, props, and color intentionally. With this knowledge, you will be able to create photography that feels authentic to your brand and supports your broader marketing strategy.

A clear target audience gives your brand focus and direction. This class will explore how defining who you want to reach can help you anticipate client needs, sharpen your messaging, and market more intentionally. You will learn how to identify key audience characteristics, use geographic segmentation, and refine your ideal client as your business evolves. With this knowledge, you will be able to build a more focused brand and connect with the clients you want to serve.

A clear brand purpose helps guide your business, while a strong value proposition communicates why clients should choose you. This class will explore how to define both and bring them into your everyday marketing. You will learn how to identify what makes your business unique, connect your purpose to your audience, and communicate your value clearly. With this knowledge, you will be able to build a more focused brand that attracts the right clients and strengthens your marketing.

A strong brand gives your business a foundation for building connection and trust. This class will introduce the fundamentals of branding and explore how branding differs from marketing. You will learn how brand elements such as your logo, colors, typography, imagery, and voice work together to create a cohesive identity. With this knowledge, you will be able to build a stronger brand foundation and use it consistently across your marketing.