Listing Strategy 102

Once a listing goes live, the marketing work continues. This class explores how to manage an Active Launch as an ongoing campaign by maximizing exposure and adapting to buyer feedback and market response. You will learn how to reach different audiences, evaluate performance, and adjust your strategy to keep your marketing working throughout the listing's time on the market.

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Listing Strategy 104

Build momentum before your listing goes live. This class will focus on how Compass Coming Soon can help create awareness, generate anticipation, and build demand before launch day. You will learn how to reach a broader audience, shape your messaging, and use strategic marketing tactics to create excitement around your upcoming listing.

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Listing Strategy 103

Private Exclusive offers an opportunity to strategically introduce a listing before it reaches the public market. In this class, you will explore when this approach makes sense and how it can support pricing, privacy, property preparation, and early feedback. You will also learn how to focus your efforts on the right audience to build interest and momentum.

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Listing Strategy 102

Luxury real estate demands a shift from volume-driven marketing to a strategic, intentional, and highly personal approach. This class explores how to cultivate a luxury mindset, emphasizing discretion, exclusivity, and a white-glove client experience. You will learn to curate property exposure through intentional strategies and master the power of the Compass Luxury platform. With these tools, you will be able to pitch a comprehensive Amplify strategy that positions your listing within a global ecosystem, ensuring you orchestrate a seamless experience for your most discerning clients.

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Listing Strategy 101

Successful listing marketing starts long before a property reaches the MLS. This class explores how strategic marketing supports each stage of the listing journey, from preparing for the listing presentation to creating opportunities after the sale. You will learn how intentional decisions can help position a property, build awareness, and generate demand.

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Digital Footprint, Website, SEO, Agent Branding, Agent Profile, AI, Social Media Platforms

Digital Footprint 201

Digital Footprint, Website, SEO, Agent Branding, Agent Profile, AI, Social Media Platforms

Digital Footprint, Website, Social Media Platforms

Digital Footprint 303

Digital Footprint, Website, Social Media Platforms

Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.

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Digital Footprint, Website, Social Media Platforms

Direct Mail 205

Over the course of this class, you will master four critical phases of database refinement to transform your marketing spend into a precision instrument. Move beyond the uncertainty of "mailing into the void" and embrace a data-driven methodology that targets high-probability leads. By the end of this session, you’ll possess the confidence to deploy resources where they matter most, ensuring your farming strategy is as efficient as it is effective.

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Direct Mail 204

This class will focus on how to amplify your direct mail marketing by building strategic partnerships with trusted industry professionals. You will learn how to collaborate with vendors to create co-branded campaigns that expand your reach, reduce marketing costs, and deliver greater value to your audience. We will explore how to identify the right partners, design impactful co-marketing pieces, and establish a consistent distribution strategy that benefits everyone involved. With this knowledge, you will be able to create mutually beneficial marketing partnerships that strengthen your brand, increase your visibility, and maximize the impact of every campaign.

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Direct Mail 203

This class will focus on how to elevate your direct mail pieces to provide a more aesthetically pleasing, editorial experience for your clients. You will learn how to take your marketing further than a standard postcard by shifting away from cluttered, transactional mailers toward a high-end lifestyle aesthetic. We will explore how to create a purposeful visual narrative, alongside mastering professional design principles like the use of negative space, the rule of thirds, and typography. With this knowledge, you will be able to build a stronger emotional connection with your audience and present properties as unique, highly desirable lifestyles.

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Digital Footprint, Email, Marketing Center

Mastering Your Marketing Center Designs 201

Digital Footprint, Email, Marketing Center

Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.

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Digital Footprint, Email, Marketing Center

Marketing Center, Design, Postcards, Social Media Platforms

Mastering Your Marketing Center Designs 102

Marketing Center, Design, Postcards, Social Media Platforms

Mastering Your Marketing Center Designs 102, will help you identify and correct common design mistakes to enhance your Marketing Center designs.

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Marketing Center, Design, Postcards, Social Media Platforms

Marketing Center, Design, Social Media Platforms

Mastering Your Marketing Center Designs 101

Marketing Center, Design, Social Media Platforms

In Mastering Your Marketing Center Designs 101, we’ll help you understand the foundational elements of Marketing Center's layout, core assets, and tools to advance your Marketing Center design techniques.

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Marketing Center, Design, Social Media Platforms

Digital Footprint, Website, Google Business Profile, Social Media Platforms

Digital Footprint 302

Digital Footprint, Website, Google Business Profile, Social Media Platforms

Ready to strengthen your online authority? During this class, you’ll learn the importance of focusing on local citations, and you will walk away with four concrete strategies to immediately protect and improve your local search rankings, including achieving 100% NAP consistency and cleaning up damaging "data corruption".

Digital Footprint, Website, Google Business Profile, AI, Social Media Platforms

Digital Footprint 301

Digital Footprint, Website, Google Business Profile, AI, Social Media Platforms

Meta, Instagram, Facebook, Content Buckets, Videography, Tiktok, Social Media Platforms

Social Media 210

Meta, Instagram, Facebook, Content Buckets, Videography, Tiktok, Social Media Platforms

Social Media 210 | Unlock Success with Keywords

Master social media success by leveraging the power of targeted keywords. This course will teach you exactly where and how to strategically integrate broad, niche, and location-based keywords into your posts and profile, going beyond hashtags. Discover practical tips for effective keyword usage, content planning, and performance analysis, ensuring you can stand out and attract potential clients by naturally weaving in the terms they are actively searching for.

Meta, Instagram, Facebook, Content Buckets, Videography, Tiktok, Social Media Platforms

Social Media 209

Meta, Instagram, Facebook, Content Buckets, Videography, Tiktok, Social Media Platforms

Social Media 209 | TikTok Foundations

Master how to turn TikTok's algorithm into a powerful client-building tool. This course shows you how to create authentic content that reaches millions of potential home buyers. Become the "Digital Local Authority" in your market by mastering key strategies for hooks, hashtags, and calls to action.

Meta, Instagram, Facebook, Content Buckets, Videography, Social Media Platforms

Social Media 208

Meta, Instagram, Facebook, Content Buckets, Videography, Social Media Platforms

Social Media 208 | The Blueprint for Posting a High-Impact Reel

Reels are the engine of discovery for massive organic reach. This course provides you with a definitive blueprint for posting a high-impact Reel, ensuring you master every crucial step from crafting a killer, SEO-optimized caption and selecting a 'feed stopper' cover photo to optimizing all settings for maximum audience growth.

Meta, Instagram, Facebook, Content Buckets, AI, Social Media Platforms

Social Media 207

Meta, Instagram, Facebook, Content Buckets, AI, Social Media Platforms

Social Media 207 | Level Up Your Listing Reels

Master the art of high-impact Listing Reels to captivate your audience and grow your brand with professional, cinematic techniques. This course will help you understand the essential gear, camera settings, and editing tips to streamline your video creation process.

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Meta, Instagram, Facebook, Content Buckets, AI, Social Media Platforms

Digital Ads, Advertising

Advertising 103

Digital Ads, Advertising

Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.

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Digital Ads, Advertising

Advertising, Print Advertising, Digital Ads, Agent Branding

Advertising 102

Advertising, Print Advertising, Digital Ads, Agent Branding

In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.

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Advertising, Print Advertising, Digital Ads, Agent Branding

Website, Digital Ads, Print Advertising, Agent Branding, Marketing Goals

Advertising 101

Website, Digital Ads, Print Advertising, Agent Branding, Marketing Goals

In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.

Sponsorships, Client Events, Marketing Center

Community Events + Sponsorships 101

Sponsorships, Client Events, Marketing Center

In Community Events + Sponsorships 101: Introduction to Community Event Marketing you will learn to leverage community event marketing to build trust, visibility, and connections while aligning sponsorships with goals for maximum impact.

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Sponsorships, Client Events, Marketing Center

Community Events + Sponsorships 102

Sponsorships, Client Events, Marketing Center

In Community Events + Sponsorships 102: Curating Your Event Kit, We’ll guide you through creating a clear timeline for ordering essential event materials—like branded tablecloths, tents, printouts, and swag—ensuring everything aligns with your event date and budget.

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Sponsorships, Client Events, Marketing Center

Leveraging Compass Luxury

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