CLASSES

The following is a collection of all classes currently available within the Marketing Mastery Institute. Check back regularly for new content!

100 Level Classes:

Introductory classes to get you comfortable with the basics.

200 Level Classes:

Strategy focused seminars to level up your marketing.

Branding

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Branding 202

Branding 202 | The Customer’s Journey through Real Estate Marketing

Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.

Branding 201

Branding 201 | Establishing Long-Term Marketing Goals

Let’s kick off the 200 level Branding classes with Establishing Long-Term Marketing Goals!

Branding 106

Branding 106 | Creating your own Brand Guidelines

In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.

Branding 105

Branding 105 | Compass Branding and How to Use It

Let’s bring together everything we’ve learned so far and take a look at some real-world brand examples.

Branding 104

Branding 104 | Exploring your Value Proposition

Now that you’ve mastered understanding your brand purpose and defining your target audience it’s time to understand your unique value proposition.

Branding 103

Branding 103 | Defining your Target Audience

We’ve heard the term Target Audience used in the previous courses, so let’s really dive into defining and communicating with your audience.

Branding 102

Branding 102 | Understanding your Brand Purpose

Now that you understand the basics it’s time to dive a little deeper into Brand Purpose. What’s that? Well, let’s find out!

Branding 101

Branding 101 | What is Branding?

Welcome to Branding 101! In this course, we’ll learn all about establishing your brand and how to communicate that in all your marketing.

Content Strategy

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Content Strategy 104

Content Strategy 103

Content Strategy 103 | Make Marketing Center Work For You

After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.

Content Strategy 102

Content Strategy 102 | Consistency Through Visuals

Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.

Content Strategy 101

Content Strategy 101 | Feeling Confident About Content Creation

In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.

Digital Footprint

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Digital Footprint 104

Digital Footprint 104 | Take Advantage of your Compass Agent Profile

How can you maximize your Compass Agent Profile?

Digital Footprint 202

Digital Footprint 202 | Benefits of Blogging

Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.

Digital Footprint 201

Digital Footprint 201 | Getting Smart About SEO

Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)

Digital Footprint 103

Digital Footprint 103 | Why a Website?

Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.

Digital Footprint 102

Digital Footprint 102 | Optimizing your Google My Business Account

Optimizing your Google My Business profile is a great way to stand out amongst your peers.

Digital Footprint 101

Digital Footprint 101 | What is your Digital Footprint?

Welcome to the first class of the Digital Footprint Course! Today we’ll be covering: What is a Digital Footprint? How can I find my Digital Footprint? Why is managing my digital footprint important? What Platforms Help Build My Digital Footprint?

Direct Mail

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Direct Mail 202

Direct Mail 202 | Consistency in Your Content Calendar

From strategically assessing your marketing inventory to crafting a cohesive visual identity, you'll learn to captivate your audience and drive results. Discover the power of proactive planning to save time and resources while honing your skills to create impactful direct mail campaigns that stand out in the competitive real estate landscape.

Direct Mail 201

Direct Mail 201 | Getting Creative With Your Template

This course is designed to empower marketers, business owners, and creative enthusiasts with the knowledge and skills to craft eye-catching postcard layouts for effective direct mail campaigns. Participants will explore innovative approaches to design, messaging, and storytelling to enhance the impact of their postcard communications.

Direct Mail 105

Direct Mail 105 | Looks are Actually Everything

This course covers best practices for direct mail, focusing on choosing photos, wording, print quality, and more. It emphasizes the importance of selecting impactful and relevant photos that capture attention and convey your message effectively.

Direct Mail 104

Direct Mail 104 | Plan Ahead to Excel Later

In this course, you will uncover the benefits of early preparation, including how to best structure your schedule, where to source your direct mail themes, and how this all applies to all other marketing efforts.

Direct Mail 103

Direct Mail 103 | Leveraging Xpressdocs for Success

This course you will learn how to create effective direct mail campaigns and use Xpressdocs to vet addresses, design high-quality marketing materials, and manage mailing lists.

Direct Mail 102

Direct Mail 102 | Adding Value with Every Touch

In this course, we will explore how agents can increase the value of their real estate direct mail pieces through the inclusion of value adds such as market insight, neighborhood info, and industry knowledge.

Direct Mail 101

Direct Mail 101 | Finding Your Farm

This course will explore the fundamental concepts related to direct mail “farming”, including the definition of a farm, and much more!

Market Your Listing

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Marketing Your Listing 202

Market Your Listing 202 | Creating a Luxury Listing Strategy highlights key tactics to utilize in luxury listing strategies.

Marketing Your Listing 201

Market Your Listing 201 | Creating a Listing Strategy will provide everything you need to know to create an effective listing marketing strategy.

Marketing Your Listing 103

Market Your Listing 103 | Your Listing Marketing Guide highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.

Market Your Listing 102

Market Your Listing 102 | Preparing Your Listing for the Market highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.

Market Your Listing 101

Market Your Listing 101 | Understanding Listing Marketing highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.

Social Media

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Social Media 206

Social Media 206 | Build Your Social Media Toolkit

Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.

Social Media 205

Social Media 205 | Using Analytics to Your Advantage

Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.

Social Media 204

Social Media 204 | Posting and Engaging: Facebook

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 202

Social Media 202 | Posting and Engaging: Instagram

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 203

Social Media 203 | Planning Content: Facebook

How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Social Media 201

Social Media 201 | Planning Content: Instagram

How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Social Media 104

Social Media 104 | LinkedIn Platform Overview

Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.

Social Media 103

Social Media 103 | Facebook Business Platform Overview

Learn how to create and optimize your Facebook Business Page. The course will also give a high-level tour of the platform.

Social Media 102

Social Media 102: Instagram Platform Overview

Learn how to create and optimize your Instagram profile. The course will also give a high-level tour of the platform.

Social Media 101

Social Media 101 | Intro to Social Media and Its Importance

Learn the benefits of using social media for to increase brand awareness, engage with customers, gain valuable customer insights, promote products and services, and drive website traffic.