Branding 104
Creating brand-aligned content starts with knowing what to say and who you are speaking to. This class will explore how marketing funnels, runways, and content buckets can help you create intentional, consistent content. You will learn how to balance promoting, sharing, and interacting while building a content strategy that supports your brand and audience. With this knowledge, you will be able to create more focused content and plan your marketing with greater consistency.
Listing Strategy 201
A strong listing presentation starts with thoughtful preparation. This class will focus on understanding seller goals, demonstrating your expertise, and building trust through meaningful conversations. You will also learn how to create a foundational presentation that can be personalized for every client. With this knowledge, you will be able to approach each pitch with greater confidence and a stronger strategic point of view.
Listing Strategy 102
Luxury marketing requires a strategic, intentional, and highly personalized approach. This class will explore how to create an elevated client experience, thoughtfully manage exposure, and leverage Compass Luxury to expand your reach. You will learn how the Amplify Strategy can help position exceptional properties, connect with the right audience, and extend your listing’s reach beyond the local market.
Listing Strategy 101
Successful listing marketing starts long before a property reaches the MLS. This class explores how strategic marketing supports each stage of the listing journey, from preparing for the listing presentation to creating opportunities after the sale. You will learn how intentional decisions can help position a property, build awareness, and generate demand.
Branding 202
Your photography is one of the first ways clients experience your brand. This class will explore how lifestyle photography can communicate your story, reinforce your business goals, and create consistency across your marketing. You will learn how to plan locations, build a strategic shot list, and use wardrobe, props, and color intentionally. With this knowledge, you will be able to create photography that feels authentic to your brand and supports your broader marketing strategy.
Branding 201
A strong visual system makes your brand recognizable and consistent across every client touchpoint. This class will explore how typography, color, photography, layout, and design work together to create a cohesive brand experience. You will learn how to establish repeatable visual choices and apply them across your marketing. With this knowledge, you will be able to create a brand that feels intentional, recognizable, and distinctly yours.
Digital Footprint 104
Your Compass Agent Profile is an important part of your digital presence and professional credibility. This class will explore how to optimize your profile to strengthen online visibility and build trust with prospective clients. You will learn which elements to include, from your bio and testimonials to social media links and professional highlights. With these updates, you can create a more engaging profile that reflects your business and makes a strong first impression.
Branding 103
A clear target audience gives your brand focus and direction. This class will explore how defining who you want to reach can help you anticipate client needs, sharpen your messaging, and market more intentionally. You will learn how to identify key audience characteristics, use geographic segmentation, and refine your ideal client as your business evolves. With this knowledge, you will be able to build a more focused brand and connect with the clients you want to serve.
Branding 102
A clear brand purpose helps guide your business, while a strong value proposition communicates why clients should choose you. This class will explore how to define both and bring them into your everyday marketing. You will learn how to identify what makes your business unique, connect your purpose to your audience, and communicate your value clearly. With this knowledge, you will be able to build a more focused brand that attracts the right clients and strengthens your marketing.
Branding 101
A strong brand gives your business a foundation for building connection and trust. This class will introduce the fundamentals of branding and explore how branding differs from marketing. You will learn how brand elements such as your logo, colors, typography, imagery, and voice work together to create a cohesive identity. With this knowledge, you will be able to build a stronger brand foundation and use it consistently across your marketing.