Digital Footprint 303

---

DIGITAL FOOTPRINT 303: LANDING PAGE ESSENTIALS

Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.

In this class, we’ll cover:

• Understand what a landing page is and its purpose for capturing high-intent leads.

• Learn why leveraging a dedicated landing page increases conversions and tracks ROI.

• Explore specific types of landing pages tailored for real estate marketing strategies.

• Discover the essential components for structuring a high-quality, conversion-focused landing page.

• Develop an execution plan to effectively leverage landing pages across digital and print campaigns.

Class Resources

• Great Landing Page Example

• Insufficient Landing Page Example

---

Continue the Digital Footprint Course

---

Relevant Classes You May Find Valuable

---