Social Media 201 | Planning Content: Instagram

How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Direct Mail 105 | Looks are Actually Everything

This class will focus on how to create visually impactful direct mail pieces that capture attention and communicate your message effectively. You will learn how thoughtful design choices, including image selection, spacing, formatting, and print considerations, can elevate your marketing and create a stronger impression with your audience. We will explore the key principles behind creating polished mailers, from selecting the right photography to understanding layout best practices and the importance of simplicity. With this knowledge, you will be able to design more intentional direct mail pieces that stand out, reinforce your brand, and connect with your audience.

Direct Mail 104 | Plan Ahead to Excel Later

In this course, you will uncover the benefits of early preparation, including how to best structure your schedule, where to source your direct mail themes, and how this all applies to all other marketing efforts.

Branding 106 | Creating your own Brand Guidelines

In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.

Branding 105 | Compass Branding and How to Use It

Let’s bring together everything we’ve learned so far and take a look at some real-world brand examples.

Social Media 104 | LinkedIn Platform Overview

Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.

Market Your Listing 103 | Your Listing Marketing Guide highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.

Market Your Listing 102 | Preparing Your Listing for the Market highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.

Market Your Listing 101 | Understanding Listing Marketing highlights the significance of marketing your listing, various channels available, and the advantages of utilizing multiple outlets.

Social Media 103 | Facebook Business Platform Overview

Learn how to create and optimize your Facebook Business Page. The course will also give a high-level tour of the platform.

Social Media 102: Instagram Platform Overview

Learn how to create and optimize your Instagram profile. The course will also give a high-level tour of the platform.

Digital Footprint 103 | Why a Website?

Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.

Branding 104 | Exploring your Value Proposition

Now that you’ve mastered understanding your brand purpose and defining your target audience it’s time to understand your unique value proposition.

Branding 103 | Defining your Target Audience

We’ve heard the term Target Audience used in the previous courses, so let’s really dive into defining and communicating with your audience.

Branding 102 | Understanding your Brand Purpose

Now that you understand the basics it’s time to dive a little deeper into Brand Purpose. What’s that? Well, let’s find out!

Branding 101 | What is Branding?

Welcome to Branding 101! In this course, we’ll learn all about establishing your brand and how to communicate that in all your marketing.

Direct Mail 103 | Leveraging Xpressdocs for Success

This course you will learn how to create effective direct mail campaigns and use Xpressdocs to vet addresses, design high-quality marketing materials, and manage mailing lists.

Direct Mail 102 | Adding Value with Every Touch

This class will focus on how to make your direct mail more valuable by creating content that your audience genuinely wants to receive. You will learn how to move beyond promotional messaging by incorporating market insights, neighborhood information, and educational resources that position you as a trusted local expert. We will explore how to identify meaningful content, source valuable information, and deliver consistent value with every mailing. With this knowledge, you will be able to build stronger relationships with your audience and create direct mail that keeps you top of mind long after it reaches the mailbox.

Direct Mail 101 | Finding Your Farm

This class will focus on building the foundation of a successful direct mail strategy by helping you identify the right audience for your marketing efforts. You will learn what a direct mail "farm" is, how to strategically select an area that aligns with your business goals, and why consistency is essential for long-term success. We will explore how to evaluate neighborhoods, organize and maintain your farming data, and establish a clear plan for reaching your audience over time. With this knowledge, you will be able to create a targeted, sustainable direct mail strategy that supports stronger brand recognition and lasting relationships within your market.

Social Media 101 | Intro to Social Media and Its Importance

Learn the benefits of using social media for to increase brand awareness, engage with customers, gain valuable customer insights, promote products and services, and drive website traffic.