Branding 104
Creating brand-aligned content starts with knowing what to say and who you are speaking to. This class will explore how marketing funnels, runways, and content buckets can help you create intentional, consistent content. You will learn how to balance promoting, sharing, and interacting while building a content strategy that supports your brand and audience. With this knowledge, you will be able to create more focused content and plan your marketing with greater consistency.
Digital Footprint 303
Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.
Mastering Your Marketing Center Designs 201
Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.
Digital Footprint 302
Ready to strengthen your online authority? During this class, you’ll learn the importance of focusing on local citations, and you will walk away with four concrete strategies to immediately protect and improve your local search rankings, including achieving 100% NAP consistency and cleaning up damaging "data corruption".
Digital Footprint 104
Digital Footprint 104 | Take Advantage of your Compass Agent Profile
How can you maximize your Compass Agent Profile?
Digital Footprint 203
Digital Footprint 203 | Benefits of Blogging
Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.
Digital Footprint 202
Digital Footprint 202 | Getting Smart About SEO
Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)
Social Media 104
Social Media 104 | LinkedIn Platform Overview
Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.
Social Media 103
Social Media 103 | Facebook Business Platform Overview
Learn how to create and optimize your Facebook Business Page. The course will also give a high-level tour of the platform.
Social Media 102
Social Media 102: Instagram Platform Overview
Learn how to create and optimize your Instagram profile. The course will also give a high-level tour of the platform.
Digital Footprint 103
Digital Footprint 103 | Why a Website?
Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.
Social Media 101
Social Media 101 | Intro to Social Media and Its Importance
Learn the benefits of using social media for to increase brand awareness, engage with customers, gain valuable customer insights, promote products and services, and drive website traffic.
Digital Footprint 102
Digital Footprint 102 | Optimizing your Google My Business Account
Optimizing your Google My Business profile is a great way to stand out amongst your peers.
Digital Footprint 101
Digital Footprint 101 | What is your Digital Footprint?
Welcome to the first class of the Digital Footprint Course! Today we’ll be covering: What is a Digital Footprint? How can I find my Digital Footprint? Why is managing my digital footprint important? What Platforms Help Build My Digital Footprint?