In Community Events + Sponsorships 104: Building Your Ideal Annual Event Calendar, you will learn how to create a budget for their annual marketing spend that aligns with their income and business goals. They will explore how to select the right types of events and sponsorships that best reflect their brand voice and appeal to their target clientele.

In Community Events + Sponsorships 105: Let’s Learn From Reality: How To Measure Your Success, you will learn how to define event success metrics tailored to your real estate goals, from conversions to brand exposure.

Branding 202 | The Customer’s Journey through Real Estate Marketing

Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.

Branding 201 | Establishing Long-Term Marketing Goals

Let’s kick off the 200 level Branding classes with Establishing Long-Term Marketing Goals!

Market Your Listing 202 | Creating a Luxury Listing Strategy highlights key tactics to utilize in luxury listing strategies.

Market Your Listing 201 | Creating a Listing Strategy will provide everything you need to know to create an effective listing marketing strategy.

Content Strategy 103 | Make Marketing Center Work For You

After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.

Content Strategy 102 | Consistency Through Visuals

Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.

Content Strategy 101 | Feeling Confident About Content Creation

In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.

Social Media 206 | Build Your Social Media Toolkit

Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.

Social Media 205 | Using Analytics to Your Advantage

Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.

Direct Mail 202 | Consistency in Your Content Calendar

This class will focus on how to create a consistent direct mail content calendar that supports a more strategic and intentional marketing approach. You will learn how to evaluate your existing marketing topics, identify opportunities for meaningful content, and create a cohesive plan that keeps your audience engaged over time. We will explore how to organize your ideas, establish a consistent visual and messaging strategy, and work ahead to streamline your marketing efforts. With this knowledge, you will be able to build a more efficient direct mail strategy that strengthens your brand presence and creates lasting connections with your audience.

Social Media 204 | Posting and Engaging: Facebook

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 202 | Posting and Engaging: Instagram

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 203 | Planning Content: Facebook

How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Digital Footprint 104 | Take Advantage of your Compass Agent Profile

How can you maximize your Compass Agent Profile?

Digital Footprint 203 | Benefits of Blogging

Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.

Digital Footprint 202 | Getting Smart About SEO

Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)

Direct Mail 201 | Getting Creative With Your Template

This course is designed to empower marketers, business owners, and creative enthusiasts with the knowledge and skills to craft eye-catching postcard layouts for effective direct mail campaigns. Participants will explore innovative approaches to design, messaging, and storytelling to enhance the impact of their postcard communications.