Social Media 207 | Level Up Your Listing Reels

Master the art of high-impact Listing Reels to captivate your audience and grow your brand with professional, cinematic techniques. This course will help you understand the essential gear, camera settings, and editing tips to streamline your video creation process.

Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.

In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.

In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.

In Community Events + Sponsorships 101: Introduction to Community Event Marketing you will learn to leverage community event marketing to build trust, visibility, and connections while aligning sponsorships with goals for maximum impact.

In Community Events + Sponsorships 102: Curating Your Event Kit, We’ll guide you through creating a clear timeline for ordering essential event materials—like branded tablecloths, tents, printouts, and swag—ensuring everything aligns with your event date and budget.

In Community Events + Sponsorships 103: Executing Your Event With Ease, in this course we’ll cover best practices for engaging with attendees, capturing leads, and maximizing in-person interactions. By the end, you’ll have a clear action plan to confidently execute events that strengthen relationships and drive real business results.

In Community Events + Sponsorships 104: Building Your Ideal Annual Event Calendar, you will learn how to create a budget for their annual marketing spend that aligns with their income and business goals. They will explore how to select the right types of events and sponsorships that best reflect their brand voice and appeal to their target clientele.

In Community Events + Sponsorships 105: Let’s Learn From Reality: How To Measure Your Success, you will learn how to define event success metrics tailored to your real estate goals, from conversions to brand exposure.

Your photography is one of the first ways clients experience your brand. This class will explore how lifestyle photography can communicate your story, reinforce your business goals, and create consistency across your marketing. You will learn how to plan locations, build a strategic shot list, and use wardrobe, props, and color intentionally. With this knowledge, you will be able to create photography that feels authentic to your brand and supports your broader marketing strategy.

A strong visual system makes your brand recognizable and consistent across every client touchpoint. This class will explore how typography, color, photography, layout, and design work together to create a cohesive brand experience. You will learn how to establish repeatable visual choices and apply them across your marketing. With this knowledge, you will be able to create a brand that feels intentional, recognizable, and distinctly yours.

Content Strategy 103 | Make Marketing Center Work For You

After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.

Content Strategy 102 | Consistency Through Visuals

Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.

Content Strategy 101 | Feeling Confident About Content Creation

In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.

Social Media 206 | Build Your Social Media Toolkit

Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.

Social Media 205 | Using Analytics to Your Advantage

Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.

Direct Mail 202 | Consistency in Your Content Calendar

This class will focus on how to create a consistent direct mail content calendar that supports a more strategic and intentional marketing approach. You will learn how to evaluate your existing marketing topics, identify opportunities for meaningful content, and create a cohesive plan that keeps your audience engaged over time. We will explore how to organize your ideas, establish a consistent visual and messaging strategy, and work ahead to streamline your marketing efforts. With this knowledge, you will be able to build a more efficient direct mail strategy that strengthens your brand presence and creates lasting connections with your audience.

Social Media 204 | Posting and Engaging: Facebook

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 202 | Posting and Engaging: Instagram

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!