Social Media 203
Social Media 203 | Planning Content: Facebook
How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Digital Footprint 104
Your Compass Agent Profile is an important part of your digital presence and professional credibility. This class will explore how to optimize your profile to strengthen online visibility and build trust with prospective clients. You will learn which elements to include, from your bio and testimonials to social media links and professional highlights. With these updates, you can create a more engaging profile that reflects your business and makes a strong first impression.
Digital Footprint 203
Digital Footprint 203 | Benefits of Blogging
Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.
Digital Footprint 202
Digital Footprint 202 | Getting Smart About SEO
Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)
Direct Mail 201
Direct Mail 201 | Getting Creative With Your Template
This course is designed to empower marketers, business owners, and creative enthusiasts with the knowledge and skills to craft eye-catching postcard layouts for effective direct mail campaigns. Participants will explore innovative approaches to design, messaging, and storytelling to enhance the impact of their postcard communications.
Social Media 201
Social Media 201 | Planning Content: Instagram
How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.
Direct Mail 105
Direct Mail 105 | Looks are Actually Everything
This class will focus on how to create visually impactful direct mail pieces that capture attention and communicate your message effectively. You will learn how thoughtful design choices, including image selection, spacing, formatting, and print considerations, can elevate your marketing and create a stronger impression with your audience. We will explore the key principles behind creating polished mailers, from selecting the right photography to understanding layout best practices and the importance of simplicity. With this knowledge, you will be able to design more intentional direct mail pieces that stand out, reinforce your brand, and connect with your audience.
Direct Mail 104
Direct Mail 104 | Plan Ahead to Excel Later
In this course, you will uncover the benefits of early preparation, including how to best structure your schedule, where to source your direct mail themes, and how this all applies to all other marketing efforts.
Social Media 104
Social Media 104 | LinkedIn Platform Overview
Learn how to create and optimize your LinkedIn profile. The course will also give a high-level tour of the platform.
Social Media 103
Social Media 103 | Facebook Business Platform Overview
Learn how to create and optimize your Facebook Business Page. The course will also give a high-level tour of the platform.
Social Media 102
Social Media 102: Instagram Platform Overview
Learn how to create and optimize your Instagram profile. The course will also give a high-level tour of the platform.
Digital Footprint 103
Digital Footprint 103 | Why a Website?
Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.
Branding 103
A clear target audience gives your brand focus and direction. This class will explore how defining who you want to reach can help you anticipate client needs, sharpen your messaging, and market more intentionally. You will learn how to identify key audience characteristics, use geographic segmentation, and refine your ideal client as your business evolves. With this knowledge, you will be able to build a more focused brand and connect with the clients you want to serve.
Branding 102
A clear brand purpose helps guide your business, while a strong value proposition communicates why clients should choose you. This class will explore how to define both and bring them into your everyday marketing. You will learn how to identify what makes your business unique, connect your purpose to your audience, and communicate your value clearly. With this knowledge, you will be able to build a more focused brand that attracts the right clients and strengthens your marketing.
Branding 101
A strong brand gives your business a foundation for building connection and trust. This class will introduce the fundamentals of branding and explore how branding differs from marketing. You will learn how brand elements such as your logo, colors, typography, imagery, and voice work together to create a cohesive identity. With this knowledge, you will be able to build a stronger brand foundation and use it consistently across your marketing.
Direct Mail 103
Direct Mail 103 | Leveraging Xpressdocs for Success
This course you will learn how to create effective direct mail campaigns and use Xpressdocs to vet addresses, design high-quality marketing materials, and manage mailing lists.
Direct Mail 102
Direct Mail 102 | Adding Value with Every Touch
This class will focus on how to make your direct mail more valuable by creating content that your audience genuinely wants to receive. You will learn how to move beyond promotional messaging by incorporating market insights, neighborhood information, and educational resources that position you as a trusted local expert. We will explore how to identify meaningful content, source valuable information, and deliver consistent value with every mailing. With this knowledge, you will be able to build stronger relationships with your audience and create direct mail that keeps you top of mind long after it reaches the mailbox.
Direct Mail 101
Direct Mail 101 | Finding Your Farm
This class will focus on building the foundation of a successful direct mail strategy by helping you identify the right audience for your marketing efforts. You will learn what a direct mail "farm" is, how to strategically select an area that aligns with your business goals, and why consistency is essential for long-term success. We will explore how to evaluate neighborhoods, organize and maintain your farming data, and establish a clear plan for reaching your audience over time. With this knowledge, you will be able to create a targeted, sustainable direct mail strategy that supports stronger brand recognition and lasting relationships within your market.
Social Media 101
Social Media 101 | Intro to Social Media and Its Importance
Learn the benefits of using social media for to increase brand awareness, engage with customers, gain valuable customer insights, promote products and services, and drive website traffic.
Digital Footprint 102
Digital Footprint 102 | Optimizing your Google My Business Account
Optimizing your Google My Business profile is a great way to stand out amongst your peers.