In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.

In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.

Content Strategy 103 | Make Marketing Center Work For You

After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.

Content Strategy 102 | Consistency Through Visuals

Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.

Digital Footprint 104 | Take Advantage of your Compass Agent Profile

How can you maximize your Compass Agent Profile?

Branding 106 | Creating your own Brand Guidelines

In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.

Digital Footprint 103 | Why a Website?

Learn the fundamentals of what it takes to get your website up and running, and what to consider to make your website stand out.

Branding 103 | Defining your Target Audience

We’ve heard the term Target Audience used in the previous courses, so let’s really dive into defining and communicating with your audience.

Branding 102 | Understanding your Brand Purpose

Now that you understand the basics it’s time to dive a little deeper into Brand Purpose. What’s that? Well, let’s find out!

Branding 101 | What is Branding?

Welcome to Branding 101! In this course, we’ll learn all about establishing your brand and how to communicate that in all your marketing.

Digital Footprint 102 | Optimizing your Google My Business Account

Optimizing your Google My Business profile is a great way to stand out amongst your peers.

Digital Footprint 101 | What is your Digital Footprint?

Welcome to the first class of the Digital Footprint Course! Today we’ll be covering: What is a Digital Footprint? How can I find my Digital Footprint? Why is managing my digital footprint important? What Platforms Help Build My Digital Footprint?