Connect The Dots
Three Phased Marketing
Looking to increase your knowledge on how to market Three Phased Marketing?
Connect The Dots pages filter classes by topic, rather than course, to help you find exactly what you need. Below find every class in our curriculum that references Three Phased Marketing.
Creating brand-aligned content starts with knowing what to say and who you are speaking to. This class will explore how marketing funnels, runways, and content buckets can help you create intentional, consistent content. You will learn how to balance promoting, sharing, and interacting while building a content strategy that supports your brand and audience. With this knowledge, you will be able to create more focused content and plan your marketing with greater consistency.
A strong listing presentation starts with thoughtful preparation. This class will focus on understanding seller goals, demonstrating your expertise, and building trust through meaningful conversations. You will also learn how to create a foundational presentation that can be personalized for every client. With this knowledge, you will be able to approach each pitch with greater confidence and a stronger strategic point of view.
Once a listing goes live, the marketing work continues. This class explores how to manage an Active Launch as an ongoing campaign by maximizing exposure and adapting to buyer feedback and market response. You will learn how to reach different audiences, evaluate performance, and adjust your strategy to keep your marketing working throughout the listing's time on the market.
Build momentum before your listing goes live. This class will focus on how Compass Coming Soon can help create awareness, generate anticipation, and build demand before launch day. You will learn how to reach a broader audience, shape your messaging, and use strategic marketing tactics to create excitement around your upcoming listing.
Private Exclusive offers an opportunity to strategically introduce a listing before it reaches the public market. In this class, you will explore when this approach makes sense and how it can support pricing, privacy, property preparation, and early feedback. You will also learn how to focus your efforts on the right audience to build interest and momentum.
Luxury marketing requires a strategic, intentional, and highly personalized approach. This class will explore how to create an elevated client experience, thoughtfully manage exposure, and leverage Compass Luxury to expand your reach. You will learn how the Amplify Strategy can help position exceptional properties, connect with the right audience, and extend your listing’s reach beyond the local market.
Successful listing marketing starts long before a property reaches the MLS. This class explores how strategic marketing supports each stage of the listing journey, from preparing for the listing presentation to creating opportunities after the sale. You will learn how intentional decisions can help position a property, build awareness, and generate demand.
Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.
Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.
Mastering Your Marketing Center Designs 102, will help you identify and correct common design mistakes to enhance your Marketing Center designs.
Ready to strengthen your online authority? During this class, you’ll learn the importance of focusing on local citations, and you will walk away with four concrete strategies to immediately protect and improve your local search rankings, including achieving 100% NAP consistency and cleaning up damaging "data corruption".
Social Media 210 | Unlock Success with Keywords
Master social media success by leveraging the power of targeted keywords. This course will teach you exactly where and how to strategically integrate broad, niche, and location-based keywords into your posts and profile, going beyond hashtags. Discover practical tips for effective keyword usage, content planning, and performance analysis, ensuring you can stand out and attract potential clients by naturally weaving in the terms they are actively searching for.
Social Media 209 | TikTok Foundations
Master how to turn TikTok's algorithm into a powerful client-building tool. This course shows you how to create authentic content that reaches millions of potential home buyers. Become the "Digital Local Authority" in your market by mastering key strategies for hooks, hashtags, and calls to action.
Social Media 208 | The Blueprint for Posting a High-Impact Reel
Reels are the engine of discovery for massive organic reach. This course provides you with a definitive blueprint for posting a high-impact Reel, ensuring you master every crucial step from crafting a killer, SEO-optimized caption and selecting a 'feed stopper' cover photo to optimizing all settings for maximum audience growth.
Social Media 207 | Level Up Your Listing Reels
Master the art of high-impact Listing Reels to captivate your audience and grow your brand with professional, cinematic techniques. This course will help you understand the essential gear, camera settings, and editing tips to streamline your video creation process.
Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.
In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.
In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.
Your photography is one of the first ways clients experience your brand. This class will explore how lifestyle photography can communicate your story, reinforce your business goals, and create consistency across your marketing. You will learn how to plan locations, build a strategic shot list, and use wardrobe, props, and color intentionally. With this knowledge, you will be able to create photography that feels authentic to your brand and supports your broader marketing strategy.
A strong visual system makes your brand recognizable and consistent across every client touchpoint. This class will explore how typography, color, photography, layout, and design work together to create a cohesive brand experience. You will learn how to establish repeatable visual choices and apply them across your marketing. With this knowledge, you will be able to create a brand that feels intentional, recognizable, and distinctly yours.
Content Strategy 103 | Make Marketing Center Work For You
After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.
Content Strategy 102 | Consistency Through Visuals
Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.
Content Strategy 101 | Feeling Confident About Content Creation
In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.
Social Media 206 | Build Your Social Media Toolkit
Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.
Social Media 205 | Using Analytics to Your Advantage
Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.
Direct Mail 202 | Consistency in Your Content Calendar
This class will focus on how to create a consistent direct mail content calendar that supports a more strategic and intentional marketing approach. You will learn how to evaluate your existing marketing topics, identify opportunities for meaningful content, and create a cohesive plan that keeps your audience engaged over time. We will explore how to organize your ideas, establish a consistent visual and messaging strategy, and work ahead to streamline your marketing efforts. With this knowledge, you will be able to build a more efficient direct mail strategy that strengthens your brand presence and creates lasting connections with your audience.
Social Media 202 | Posting and Engaging: Instagram
Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!