Connect The Dots
Three Phased Marketing
Looking to increase your knowledge on how to market Three Phased Marketing?
Connect The Dots pages filter classes by topic, rather than course, to help you find exactly what you need. Below find every class in our curriculum that references Three Phased Marketing.
Ready to start driving traffic to your website? It's important to understand what your audience's experience will be once they get there. We'll start by making sure you understand what a landing page is and how it captures those high-intent leads. You'll quickly see why using a dedicated landing page is the smart move for boosting conversions and easily tracking your Return on Investment (ROI). We'll explore four types of landing pages perfect for real estate, and then break down the essential components you need to build a high-quality, conversion-focused page. By the end, you'll have a clear execution plan for leveraging landing pages across all your digital and print campaigns.
Mastering Your Marketing Center Designs 201 will teach you tips, tricks, and techniques to drive engagement and elevate your Marketing Center email templates.
Mastering Your Marketing Center Designs 102, will help you identify and correct common design mistakes to enhance your Marketing Center designs.
In Mastering Your Marketing Center Designs 101, we’ll help you understand the foundational elements of Marketing Center's layout, core assets, and tools to advance your Marketing Center design techniques.
Ready to strengthen your online authority? During this class, you’ll learn the importance of focusing on local citations, and you will walk away with four concrete strategies to immediately protect and improve your local search rankings, including achieving 100% NAP consistency and cleaning up damaging "data corruption".
Social Media 210 | Unlock Success with Keywords
Master social media success by leveraging the power of targeted keywords. This course will teach you exactly where and how to strategically integrate broad, niche, and location-based keywords into your posts and profile, going beyond hashtags. Discover practical tips for effective keyword usage, content planning, and performance analysis, ensuring you can stand out and attract potential clients by naturally weaving in the terms they are actively searching for.
Social Media 209 | TikTok Foundations
Master how to turn TikTok's algorithm into a powerful client-building tool. This course shows you how to create authentic content that reaches millions of potential home buyers. Become the "Digital Local Authority" in your market by mastering key strategies for hooks, hashtags, and calls to action.
Social Media 208 | The Blueprint for Posting a High-Impact Reel
Reels are the engine of discovery for massive organic reach. This course provides you with a definitive blueprint for posting a high-impact Reel, ensuring you master every crucial step from crafting a killer, SEO-optimized caption and selecting a 'feed stopper' cover photo to optimizing all settings for maximum audience growth.
Social Media 207 | Level Up Your Listing Reels
Master the art of high-impact Listing Reels to captivate your audience and grow your brand with professional, cinematic techniques. This course will help you understand the essential gear, camera settings, and editing tips to streamline your video creation process.
Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.
In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.
In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.
In Community Events + Sponsorships 101: Introduction to Community Event Marketing you will learn to leverage community event marketing to build trust, visibility, and connections while aligning sponsorships with goals for maximum impact.
In Community Events + Sponsorships 102: Curating Your Event Kit, We’ll guide you through creating a clear timeline for ordering essential event materials—like branded tablecloths, tents, printouts, and swag—ensuring everything aligns with your event date and budget.
In Community Events + Sponsorships 103: Executing Your Event With Ease, in this course we’ll cover best practices for engaging with attendees, capturing leads, and maximizing in-person interactions. By the end, you’ll have a clear action plan to confidently execute events that strengthen relationships and drive real business results.
In Community Events + Sponsorships 104: Building Your Ideal Annual Event Calendar, you will learn how to create a budget for their annual marketing spend that aligns with their income and business goals. They will explore how to select the right types of events and sponsorships that best reflect their brand voice and appeal to their target clientele.
In Community Events + Sponsorships 105: Let’s Learn From Reality: How To Measure Your Success, you will learn how to define event success metrics tailored to your real estate goals, from conversions to brand exposure.
Branding 202 | The Customer’s Journey through Real Estate Marketing
Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.
Branding 201 | Establishing Long-Term Marketing Goals
Let’s kick off the 200 level Branding classes with Establishing Long-Term Marketing Goals!
Market Your Listing 202 | Creating a Luxury Listing Strategy highlights key tactics to utilize in luxury listing strategies.
Market Your Listing 201 | Creating a Listing Strategy will provide everything you need to know to create an effective listing marketing strategy.
Content Strategy 103 | Make Marketing Center Work For You
After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.
Content Strategy 102 | Consistency Through Visuals
Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.
Content Strategy 101 | Feeling Confident About Content Creation
In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.
Social Media 206 | Build Your Social Media Toolkit
Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.
Social Media 205 | Using Analytics to Your Advantage
Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.
Direct Mail 202 | Consistency in Your Content Calendar
This class will focus on how to create a consistent direct mail content calendar that supports a more strategic and intentional marketing approach. You will learn how to evaluate your existing marketing topics, identify opportunities for meaningful content, and create a cohesive plan that keeps your audience engaged over time. We will explore how to organize your ideas, establish a consistent visual and messaging strategy, and work ahead to streamline your marketing efforts. With this knowledge, you will be able to build a more efficient direct mail strategy that strengthens your brand presence and creates lasting connections with your audience.